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Role Title: Associate Retail Content Specialist

Location: Pune (On-site)

Background & Purpose of the Job:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. 

With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025. 

We dream big but keep things simple to act fast.

The retail content specialist is tasked with ensuring the implementation and optimization of our brand’s e-content across ecommerce customers. This specialist will play a critical role in ensuring our new items are set up and appearing on-site across all major online customers.

Who You Are & What You’ll Do

The right candidate will be able to demonstrate a range of capabilities and attributes including, but not limited to:

• Ownership mindset – you ask challenging ‘why’ questions and take full accountability over your successes and failures
• Highly perceptive – you naturally look to “connect the dots,” and default to thinking big picture
• Growth mindset – you never settle for “good enough” and are always looking to optimize and evolve your approach
• Passion for strategy – you’re always trying to out-think your competition and look to play chess while others play checkers
• Resilient – you thrive on being challenged and demonstrate confidence while navigating ambiguity
• Doer, not just a thinker – you make strategic choices AND you activate against them
• Tenacity and Sense of urgency – you make things happen quickly and motivate others to be nimble and agile
• Strong communicator – you possess superior verbal and written communications skills with meticulous attention to detail
• Fun – you enjoy a laugh and don’t take yourself too seriously

What You’ll Need To Succeed

The retail content specialist will need familiarity with the ecommerce space, strong analytical skills, and a curiosity for operating in an evolving part of the industry. A baseline knowledge of the ice cream category is a plus.

Major responsibilities include:

• Ensure new product set up is delivered on time and in full annually
• Monitor content quality score across retailers and step in to ensure retailer standards are being met
• Audit and enhance product detail pages (PDPs) for accuracy, SEO, and conversion-driving elements like enhanced images, videos, and A+ content
• Develop keyword strategies tailored to retailer search algorithms and consumer behavior trends
• Benchmark competitor content to identify gaps and opportunities for differentiation
• Create dashboards or scorecards to track content health, search visibility, and conversion metrics across platforms
• Partner with digital marketing team to ensure messaging consistency and timely updates for seasonal or promotional content
• Support eCommerce marketing teams by aligning PDP content with paid media and promotional strategies

• To work closely with:
  • Digital Marketing Team
  • Ecommerce Team
  • External Partners

#TMICC

ABOUT THE MAGNUM ICE CREAM COMPANY:

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here’s what defines success in our organization :

· We are all about growth

· We operate with speed and simplicity

· We win together with fun

· We boldly innovate to disrupt our industry

· We care and challenge

· We are experts in the Ice Cream Category

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.