Job Description

We are thrilled to be hiring for a Senior Associate, Paid Social Media Activation (Retail). The position is part of our new worldwide media activation group and supports building the future of digital advertising. The Global Media Activation team leads the way in crafting the ways the LEGO Group connects with kids, parents, and fans through outstanding digital advertising. This newly formed team is essential in developing the LEGO Group's advertising excellence.

This role is pivotal in bringing that vision to life, acting as the go-to person for paid digital advertising campaign execution, planning, and performance. By supporting our LEGO media and integrating global strategy, this position helps optimize media spend. It improves campaign efficiency and builds strong internal processes that contribute to crafting The LEGO Group’s digital efficiency.

Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact!

**Please apply with an English CV

No relocation support offered**

Core Responsibilities

• Media Strategy & Vision – Support in driving and implementing the LEGO Group’s selection of key initiatives using Paid Social, ensuring alignment with brand, marketing, and business objectives across channels and other teams. Including nurturing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
• Investment Stewardship & Governance - Establish ensure global standard are followed and met, delivering the strongest return the for the LEGO Groups
• Stakeholder & Executive Influence - Serve as LEGO Retail’s subject matter authority for paid social, engaging with leadership. Brand Managers, key collaborators, and external partners to drive alignment and advocacy.
• Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.

Do you have what it takes?

• Shown experience running paid social performance campaigns across major platforms, including YouTube, Meta, and TikTok.
• Strong background in digital media planning or account management, with some hands-on campaign activation experience.
• Proficient in budget allocation, campaign pacing, platform strategy, and planning across multiple channels.
• Excellent interpersonal skills, capable of translating strategic goals into actionable media plans.
• Exceptional executive presence, with the ability to influence key collaborators and inspire cross-functional teams.
• Passion for building inclusive teams, developing talent, and encouraging a high-performance culture.
• A dedication to purposeful, ethical marketing in line with our values and mission.
• English language both written and spoken at a professional proficiency level is important.
• Ability to work 3 days from our office in Copenhagen (2 days working from home)

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.