About this role
Job Description
Join LEGO® Education in shaping the future of learning through innovative marketing strategies! As a Marketing Manager, you'll drive impactful lead generation campaigns that connect educators and decision-makers with transformative STEAM experiences!
Please note:
This is a PT position on a six-month temporary contract basis until the end of August 2026, this role is based out of our Boston HUB.
Hybrid working model with 1 day in the office and up to 2 days remotely.
Relocation support is not offered.
Core Responsibilities
Applying global content where appropriate as well as adapting to local needs to drive efficient lead campaigns across channels.
Champion and continue to improve processes in collaboration with Sales, CRM, and other relevant functions.
Use research and prospecting tools including CRM, as well as internet sources such as social and industry trade media.
Develop and implement a plan to apply key resources in online marketing such as SEO, content production, pay-per-click, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimization.
Run marketing end of CRM tool and external lead generation resources.
Set, track and report important metrics. Stay up to date with the latest digital marketing and lead generation trends and implement as appropriate.
Support tradeshows by growing tradeshow promotion opportunities and activities.
Play your part in our team succeeding
At LEGO® Education, you play a role in advancing our quest to give children the best possible learning experiences through purposeful play. We strive to deliver high-impact innovation concepts with a focus on interlinking education with the physical and digital LEGO® experience. Through our focus on science, technology, engineering, arts, and math (STEAM), we want to enable every student to develop the knowledge and skills they need to succeed at school and in life.
As the marketing manager passionate about lead generation, you will support our global strategy. The goal is to reach education decision makers and teachers as the intended recipients. You will also be closely involved in the US plan, working in lock step with the US marketing Director. to achieve set goals, including revenue targets.
Do you have what it takes?
Passion for user journeys and nurture cycles to effectively engage target audiences.
Creative and collaborative mindset, building positive relationships and driving decisions.
Proven success in leading B2B acquisition campaigns to meet performance goals.
Strong understanding of B2B tactics and collaboration with sales teams.
Expertise with CRM and data platform tools.
Skilled in lead generation across channels like Paid Media, Social, Email/CRM, and Affiliates.
Experience in developing and managing marketing campaigns across multiple digital channels.
Proficient in internet marketing tools: content production, SEO, PPC, retargeting, email marketing, partner co-marketing, online PR, and social media.
Competent in analytic and marketing automation tools.
Excellent written and presentation communication skills.
Preferred experience in K-8 Education or Ed-tech industry, or enterprise-level B2B.
#LI-SK1
#LEGOEducation
Compensation
The salary for this position has a range of $107,885.00 - $161,827.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Other facts
About the LEGO Group
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
What you'll do
- The Marketing Campaigns Manager will drive impactful lead generation campaigns and improve processes in collaboration with Sales and CRM. They will develop and implement online marketing strategies and support tradeshow promotion activities.
Ready to join the LEGO Group?
Take the next step in your career journey