About this role
Job Description
Are you ready to be one of our key creative drivers in the development of LEGO Social content and campaigns?
This is your chance to bring to life the essence of the LEGO brand on our TikTok channel, ensuring that the LEGO DNA is present in everything we create. As our Creative Lead – TikTok, you’ll set the gold standard for social-first ideas that cut through, lead and inspire a team of creators, and shape work that drives culture and fuels conversation.
Core Responsibilities
The Creative Lead – TikTok will form part of the LEGO agency Social & Influencer organisation, and key responsibilities include:
Fulfil a hybrid role, balancing both leadership and hands-on execution, ensuring our content on TikTok is consistently bold, engaging and culturally relevant.
Drive the development of always-on social content while leading bold, breakthrough creative concepts that elevate our TikTok content.
Play a key part in the creative process, setting clear creative direction for TikTok, ideating and crafting world-leading, fresh, social-first and famous creative content.
Partner with strategists, community specialists, creatives and production to bring best-in-class creative work to the platform.
Identify shifts in culture, platform behaviour and internet phenomena that can inform the work before they go mainstream.
Oversee and contribute hands-on to TikTok briefs, balancing leadership with direct involvement in developing high-impact executions.
Collaborate with and guide creative teams across the social team to develop breakthrough creative content.
Work closely with strategy and community teams to ensure content is effective as well as creative, helping shape clear, inspiring creative briefs.
Clearly present creative ideas to Digital and Consumer Engagement partners.
Collaborate with the Creative Director to bring the creative vision to life on the TikTok channel.
Proactively identify challenges and help solve them, both operationally and creatively, ensuring the team remains agile and supported in a dynamic workflow.
Maintain a strong professional network of freelancers and contacts for external inspiration.
Be an active member of the social-first leadership team, helping raise creative ambition and contribute positively to team culture.
Play your part in our team succeeding
Our Social Creative team, comprised of problem-solvers and creators across multiple social media channels, needs a strong Creative Lead who’s passionate about social-first, breakthrough content ideas that travel across platforms. There’s a shared desire for more bravery and bolder creative campaigns, making this a genuinely exciting time to join.
Our LEGO Agency (OLA) is an organisation that focuses on delivering best-in-class campaigns, insight-driven and fit-for-purpose solutions across the LEGO Group. Global development is driven out of The LEGO Group’s headquarters in Billund, Denmark. Location-wise, OLA also has offices in Copenhagen, Boston, London, Singapore and Shanghai.
Do you have what it takes?
Relevant experience with social-first creative content; your portfolio demonstrates the ability to develop bold, culturally relevant creative work on social platforms.
Strong background in art direction and visual storytelling for social-first content, with experience across creative content development, digital execution and production, and a high level of technical craftsmanship.
Experience leading external TikTok creators to produce highly engaging, brand-aligned content.
Strong creative vision — you don’t just follow trends, you turn them into standout creative work.
Excellent communication and presentation skills.
Ability to thrive in a fast-paced environment, managing multiple projects at once.
Strong people leadership skills, with experience coaching teams to deliver consistently bold, high-quality social-first work.
Self-motivated, driven, and a great teammate.
Ability to prioritise, curiosity for learning, and a growth mindset.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Other facts
About the LEGO Group
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
What you'll do
- The Creative Lead – TikTok will balance leadership and hands-on execution to ensure bold and culturally relevant content on TikTok. They will drive the development of social content and collaborate with various teams to create high-impact executions.
Ready to join the LEGO Group?
Take the next step in your career journey