Job Description

Job level: Manager Specialist

Are you a passionate expert for brand marketing? Do you desire to have the freedom to innovate product concept to LEGO Brand and implement new insights, thus playing a key role in helping us reach our children, the builders of tomorrow?

Here’s a phenomenal job opportunity for you to help The LEGO® Group expand our world-class brand in China！

No relocation assistance is offered for this position

Play your part in our team succeeding

Brand Marketing & Activation organization focuses on building both franchise leadership and center of excellence about marketing activation. It is structured into below expertise areas: Brand Marketing, Digital Marketing, Social Marketing, Media Activation, and Marketing Planning & Effectiveness.

Core Responsibilities

Brand management is driving the brand management agenda for segments, including category & commercial strategies, innovation agenda, and managing licensor, media partner and agency relationships.

•  Implement marketing strategic directions for the relevant theme lines

• Lead assigned theme lines end to end business delivery, with clear theme line business strategy, solid Go-to-market planning and strong campaign communication capability

• Work closely with global team, lead global campaigns landing in CN, and drive the global-led projects relevant in CN

• Lead both internal function teams (eg: Media, social/digital, PR, Channel marketing teams, etc) and external agency to develop local campaigns to drive brand building and commercial delivery

• Partner management in the responsible area to ensure a clear roll out and execution marketing channel strategy

Do you have what it takes?

• 5+ years of product and brand management experience

• A bachelor’s degree or higher in Marketing/Business or related major is preferred.

• Solid business analytic skill and business know-how

• Strong project management skills: experience working in a very fast paced environment while maintaining attention to detail and get things done at high quality.

• Passionate teammate, resilient, proactive, agile

• Proficient in both Chinese and English

#LISZ

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.