Job Description

Are you ready to embark on an exciting adventure, leading the LEGO Group’s eCommerce expansion efforts in Turkiye? If you're passionate about shaping the future of online retail, building lasting partnerships, and driving impactful growth strategies, then this opportunity awaits you.

Join us in driving growth for the LEGO brand in Turkiye, leading the eCommerce efforts to elevate the LEGO brand’s presence, optimize partner performance, and deliver exceptional retail experiences!

Core Responsibilities

• Own the end to end B2B Ecommerce strategy for Turkiye, defining the channel vision, growth ambition, and strategic roadmap in line with BU and Market Group priorities
• Continuously evolve and innovate the ecommerce channel, identifying new business models, tools, and ways of working to accelerate growth and improve execution
• Lead our strategic ecommerce customers, develop and implement joint business plans to deliver sales, profitability, and market share growth
• Lead commercial negotiations including trade terms, investments, retail media, and promotional plans
• Drive a strong shopper and consumer focused value proposition across assortment, pricing, content, and execution
• Lead, coach, and develop the Key Account Management team and the Ecommerce Marketing and Retail Media team
• Provide clear Ecommerce and channel input into BU annual business planning, forecasting, and long term strategy
• Actively contribute as a member of the TURCAT BU Leadership Team, shaping overall BU direction and priorities
   

Play your part in our team succeeding!
 

The B2B Ecommerce Director Turkiye plays a critical role in driving the LEGO brand’s growth across the most important digital commerce platforms in Turkiye. By leading strategic customer partnerships and building strong commercial capabilities, the role ensures that ecommerce is a key growth engine for the BU.

As a member of the BU Leadership Team, the role contributes beyond ecommerce, supporting cross functional collaboration and helping shape the overall business agenda. Through strong leadership, clear direction, and a focus on execution excellence, this role helps strengthen the LEGO Group’s market position and deliver long term, sustainable growth.

In this role, you lead more than Ecommerce accounts. You shape partnerships, develop talent, and turn digital platforms into powerful growth engines for the LEGO brand.
 

Do you have what it takes?

• Strong experience (4+ years) in leading the ecommerce function within consumer goods and/or retail
• Solid understanding of ecommerce fundamentals including assortment, pricing, promotions, and retail media
• Proven technical skills and ability to translate channel data into insights and take data driven decisions
• Proven leadership experience managing commercial teams and developing high performing talent
• Strong commercial and negotiation skills with experience managing complex customer relationships
• Demonstrated ability to build and implement joint business plans with large ecommerce partners
• Strategic approach with the ability to translate strategy into clear actions and results
• Strong partner management skills across internal and external senior audiences
• Experience working in fast paced, performance driven environments
• Previous experience in emerging markets or multi country business environments
• Experience with retail media and performance marketing models
• Ability to influence without authority and drive cross functional collaboration
• Strong change leadership capabilities

#li-ph

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.