About this role
Job Description
Objective:
The Category Development Manager is a lead contributor to delivering value through building relationships with external retailers, analyzing category performance and owning the range in retailers & distributors across Mexico.
This individual will focus on execution strategies, planogram & cluster design, assortment optimization, and analysis of consumer, customer, and category trends.
This role will report into the Category Director, Mexico, and will have exposure to a wide variety of departments, all the while providing a strong and trustworthy partnership for our retail customers.
Activities:
1. Develop & execute range reviews proposals
I. Analysis of gaps in product categories to identify opportunities for innovation.
II. Portfolio analysis to optimize existing categories and identify new category opportunities.
III. Establish the category strategy across channel & cluster, optimize assortment, define portfolio, and design planograms.
2. Become retailers’ point of contact for category analysis
I. Primary support and point of contact for retail clients, providing category-specific analyses.
II. Direct relationship with senior buyers at retail clients.
III. Access to confidential, comprehensive category information for retail clients, including competitor SKUs, total sales volume, and more.
IV. Comprehensive category advisor for retail clients.
3. Category performance review with trade
I. Conduct monthly meetings with external business partners and clients to monitor indicators and define action plans.
II. Analysis of different distribution channels to identify and implement the appropriate growth strategy and unmet market needs.
III. Identifying emerging consumer trends across various categories to assess their feasibility for implementation within KH.
Knowledge & Experience:
- Education: Bachelor’s degree in business, marketing, finance, or equivalent is preferred
- Technical Proficiency: Advanced skillset in Data Analytics Services [Nielsen, Kantar, Scintilla]. Strong competency in Microsoft PowerPoint & Excel
- Language: Strong fluency in English & Spanis
Capability:
§ Communication: At Kraft Heinz you’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent interpersonal skills and an ability to simplify complex messages and situations.
§ Proactive: You’re a go getter and self-starter, you’re not easily thrown off your game, not even when you get resistance – your resilience means you continue to move onwards and upwards.
§ Analytical: We’re a very data-oriented company and strive to translate complex data into a simple solution with an analytical approach.
§ Result driven: We don’t only focus on individual results, but always do what’s best for the team and company, taking true ownership to go above and beyond to make it happen.
§ Teamwork: Achieving results is nice, but achieving results with the team is simply the best. As a great teammate, you will sometimes be the leader, sometimes a follower but always working towards the same common goal together with your teammates, with a we not me mindset.
§ Project Management: You can manage projects well from start to finish. You can spot and solve risks and problems, use resources well, communicate clearly with others, and ensure high standards are met. You can adapt to changes and constantly seek improvement.
Location(s)
Mexico, D.F.
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Other facts
About The Kraft Heinz Company
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
What you'll do
- The Category Development Manager will build relationships with external retailers and analyze category performance to optimize product ranges. This role involves executing strategies for assortment optimization and providing category-specific analyses to retail clients.
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