About this role
Job Description
Summary
In this role, the Consumer Advocacy & Social Insights will:
Translate data and insights across multiple data sources into actionable stories that resonate with the functional teams or audience.
Partner with stakeholders to align reporting capabilities and insight delivery across channels to inform business objectives
Drive action & business decisions through Contact Center, Ratings/Reviews & Social Intelligence
Influence business decisions by generating insights obtained through Social Listening, Ratings/Reviews & Contact Center data.
Manage day-to-day relationships with current social media listening vendors
Lead social research across Marketing, Insights, Sales, or R&D needs/objectives.
Deliver actionable social insight recommendations that drive strategies to win in the marketplace.
Lead the development of dashboard and report capabilities that will empower brands to access social insights, and/or self-service for social insights
Lead the development of social listening queries and reporting of Brand and Macro/Culture topics
Lead the team in response to PR and/or social media crisis
Build engaging presentations and be able to clearly explain and defend complex analysis, recommendations, and alternatives not chosen
Lead the presentation of consumer touchpoint insights with key business leaders and stakeholders.
Constantly innovate and push our thinking on how to offer best-in-class analytics
Successful Insights Manager will be:
Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results. Highly adaptable, works well in an environment of change
Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors. Comfortable presenting and collaborating with people remotely and/or virtually
Self-motivated: Ability to handle many workstreams and contending priorities
Analytical: Ability to see through data and recognize patterns to inform brand actions
Collaborator: Team player, works well in a fast-paced entrepreneurial environment
Curiosity & Action: Have intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
Requirements
Minimum 5+ years of experience with social listening, data analysis, and/or qualitative research.
Advanced skills in Excel & BI Solutions (Tableau, Power BI).
SQL knowledge a plus
Strong technical skills with demonstrated ability to synthesize raw data and develop actionable insights.
Strong knowledge of statistical analysis with both structured and unstructured data.
Experience working on social listening programs and analysis for a Fortune 500 company.
Experience and expertise with Social Media Listening platforms (Sprinklr, Brandwatch, Talkwalker, NetbaseQuid, etc.)
Excellent written and verbal communication skills
Demonstrated ability to translate data into insightful non-technical stories
Must be able to lead and work collaboratively with internal and external teams
Demonstrated executive presence and comfort presenting to senior leaders
Thinks strategically and big - ensuring that activities deliver against core business objectives and articulate key messages
Strong strategic understanding of social listening capabilities and passion for staying educated about developments
Proven project management and organization skills with exceptional attention to detail
Location(s)
Mexico City - Antara Tower A - 5th Floor - Local Office
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Other facts
About The Kraft Heinz Company
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
What you'll do
- The Associate Manager will translate data and insights into actionable stories and partner with stakeholders to align reporting capabilities. They will also manage relationships with social media listening vendors and lead social research to drive business strategies.
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