Digital Marketing Manager

The Digital Marketing Manager is a data-driven position responsible for leading our online marketing strategy with a strong focus on marketing analytics and Google Ads campaign oversight. This role will be central to driving qualified leads and increasing rentals/reservations through digital media. The ideal candidate is a skilled analyst of marketing data sources (Google Ads, Google Analytics and first-party data) and experienced in managing digital media campaigns for multi-location businesses (ideally self-storage). The Digital Marketing Manager will manage an agency relationship for the company and simultaneously build the future team and infrastructure to manage campaigns internally.

CORE RESPONSIBILITIES:

Campaign Strategy & Execution

· Leads the company’s agency in developing, managing, and optimizing paid search campaigns (Google Ads, Microsoft Ads) and other digital media to drive rentals across all facilities.

· Oversees digital advertising budgets, ensuring efficient allocation across campaigns, geographies, and storage facilities.

· Tests and refines bidding strategies, audience targeting, and keyword selection to maximize performance.

· Manages remarketing, display, and Performance Max campaigns tailored to localized markets.

· Manages industry performance marketing channels to drive conversions within acquisition cost targets.

Analytics & Reporting

· Builds, monitors, and maintains dashboards in Google Analytics 4 (GA4), Looker Studio, and BigQuery to track KPIs such as cost per rental, online reservation rate, and ROAS.

· Defines marketing attribution models to measure the impact of paid, organic, and other channels on conversions.

· Conducts in-depth performance analyses by market, facility, and channel to identify growth opportunities.

· Translates complex analytics into actionable insights and clear reports for leadership.

Cross-Functional Collaboration

· Collaborates with operations, revenue management, asset management and third-party management teams to align marketing efforts with occupancy goals.

· Coordinates with external vendors/agencies on campaign execution, SEO initiatives, and call tracking solutions.

· Monitors competitor marketing activity and industry benchmarks.

SUPERVISORY RESPONSIBILITY:

This position has no direct supervisory responsibilities.

QUALIFICATIONS:

Education: Bachelor’s degree in Marketing, Business Analytics, or related field.

Experience & Core Competencies

· 4–6 years of experience in digital marketing, with at least 2 years managing Google Ads campaigns at scale (multi-location self-storage experience strongly preferred).

· Expertise in Google Ads, GA4, Looker Studio, Tag Manager, and Excel/Sheets.

· Proven ability to analyze large datasets, extract actionable insights, and design dashboards and reporting to measure performance.

· The ideal candidate will have experience coordinating agency relationships and experience leading internal associates that directly operate campaigns.

· Strong organizational skills with the ability to manage multiple projects simultaneously.

· Excellent communication skills, both written and verbal.

Annual Base Salary Range: $96,000-$126,000. 
 

Inland offers a competitive range of benefits for eligible Full-time employees:

• Medical/Dental/Vision insurance (PPO)
• Participation in the company 401(k) plan with a company match
• Vacation Time, Nine Paid Holidays, Three floating holidays per year
• Sick time
• Tuition reimbursement opportunity
• Company-paid life insurance equaling your annual base salary
• Company-paid short-term and long-term disability
• Paid Parental Leave

This position is eligible as an internal promotion opportunity.
 
To learn more about the Benefits Inland offers its employees please click the link to learn more. 

We are a drug-free workplace. Pre-employment background checks and drug screening is performed on all new hires, in accordance with applicable laws and regulations.  

We are an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, sexual orientation, familial, marital or veteran status, disability, or any other legally protected classes.   
 
We are an E-Verify employer. Please click the following link to learn more.