With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Overview:
The Lead, Digital Operations & Automation is responsible for digital media operations and functional implementation for The Home Depot Canada’s internal Programmatic, Social & Search programs. In addition, they will provide operation, creative and analytic automation leadership across both internal and external teams. The Lead, Digital Operations & Automation, will also mentor team members on how to effectively complete operational tasks, educate stakeholders about Ad Operations, and facilitate the exploration of innovative opportunities.

As a member of the Media team, this candidate will report directly to the Manager, Programmatic Media & Digital Ad Operations.

Key Responsibilities:                                                                                                                                    

Trafficking & Creative Management

• Lead campaign trafficking across all Programmatic campaign setups
• Create, organize & manage all Digital Media on-site audience and conversion pixels
• Ideate, manage & communicate results leveraging Dynamic Creative Optimization testing to influence future creative strategies
• Partner with internal teams to create and make available audiences addressable in all Digital Media platforms
• Liaison with Internal and external partners to manage the day-to-day accuracy and features of Product Feeds that power Product & Price creative units.
• Identify new technology and cross platform tools to build innovative capabilities
• Partner with digital marketing and analytics teams to plan and implement annual media priorities across all enterprise channels 
• Lead Digital Operations meetings with cross function teams (internal/external) 
• Inform and maintain Digital Operations workflows across programmatic, search & social teams
• Develop best practices for digital operations across channels and regularly communicate out to the larger digital teams
• Ideate, manage & communicate results leveraging Dynamic Creative Optimization testing to influence future creative strategies

Ad Tech & Automation

• Lead the development and implementation of automated operations & creative capabilities for Programmatic, Search and Social campaigns. 
• Manage, troubleshoot and implement improvements for all internal operations tools such as the Automated Trafficking Web App.
• Work alongside all channel leads to innovate new ideas and tools to create innovative tools to support campaign building, optimization and reporting
• Proactively identify opportunities for operational innovation and testing

• Facilitate the education of Digital Ad Operations across THD Canada

Competencies:                                                                                                                                                

• Action Oriented
• Conflict Management
• Drives Engagement
• Collaborates
• Plans & Aligns
• Develops Talent
• Customer Focus

Skills:                                                                                                                                                   

• Attention to detail
• Organization
• Problem-solving
• Excellent written and verbal communication skills
• Strong understanding of the Programmatic Eco System & its platforms
• Naturally curious, ready to push boundaries and drive innovation

Direct Manager/Direct Reports:               

• Reports to Manager, Programmatic Media & Digital Operations
• One Direct Report: Sr. Specialist, Digital Operations

Travel Requirements

• None

Physical Requirements

• Extended sitting, repetitive tasks

Hybrid Work

• 4 days in the office

Working Conditions

• Working in an office setting, computer work, camera-on virtual meetings

Minimum Education:                                                                                                                                    

• University/College degree in a related area of study, or equivalent experience 

Minimum Years of Work Experience:                                                                                                                    

• 3-5 years of relevant work experience

Minimum Leadership Experience:

• Strong ability to influence and build relationships with key stakeholders

Certifications:                                                                                                                                                  

• Any media platform certifications considered an asset

Other Requirements/Assets:                                                                                                                                    

Experience with media buying & Ad Trafficking in a retail environment