Job Summary - Regional Sales Manager 

Plans and directs sales operations within a designated region. Ensures that the region achieves sales and profit objectives. Direct responsibility and supervision of Sales Management team as assigned.

Essential Job Functions*

• Enhance DSM Team Performance: Improve team capabilities through training in sales, time management, merchandising, product knowledge, and customer relationship building. Develop skills in software tools like Word, Excel, PowerPoint, Go-Planogram, and Hillman Portal.
• Sales Planning & Market Growth: Forecast sales, identify market opportunities, and develop plans for market penetration and growth. Adjust resources to meet sales and profit objectives.
• Team Leadership & Accountability: Supervise and mentor the DSM and Territory Manager (TM) teams, conducting performance evaluations, coaching, and holding them accountable for goals and objectives.
• Training & Development: Plan and execute regular sales and training meetings, ensuring ongoing professional development and skill improvement across the team.
• Resource Management & Budget Oversight: Manage region within budget constraints, seek cost-saving improvements, and allocate resources to meet business objectives effectively.
• Customer & Co-op Relationship Management: Develop and maintain strong relationships with Co-op partners and strategic accounts (SAM), conducting regular visits, reviews, and program updates.
• Competitive Intelligence & Market Insights: Monitor competitors to identify trends and opportunities for growth, ensuring the team stays ahead of market dynamics.
• Performance Monitoring & Reporting: Conduct regular audits of DSM and TM activities, monitor sales metrics, call frequencies, and complete business reports and SAM reporting requirements.
• Policy & Compliance Management: Ensure adherence to company policies, safety requirements, and guidelines while fostering a positive and cohesive team culture.
• Collaboration & Communication: Coordinate with corporate staff and VP of Traditional Sales on plans, projects, and initiatives. Ensure effective communication across all teams, addressing concerns and aligning on objectives.

* This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.

Education & Experience

• Bachelor’s degree in business or the equivalent in education and work-related experience.
• Three years successful experience as a District Sales Manager.

Competencies – Knowledge, Skills, and Abilities

• Problem Solving - Identifies and analyzes problems; weighs relevance and accuracy of information; evaluates and generates alternative solutions; makes recommendations.
• Resilience - Positively impacts the team and the organization by dealing effectively with pressure; remains optimistic and recovers quickly from setbacks.
• Leadership - Shows a high degree of personal integrity, honesty and ethical behavior; respects & protects confidential information; holds self-accountable for results.
• Human Capital Management - Builds and manages workforce based on organizational goals, budget considerations, and staffing needs; ensures that employees are appropriately recruited; manages and supports a diverse, multi-sector work force and a variety of work situations.
• Continual Learning - Assesses and recognizes own strengths and weaknesses; pursues self-development.
• Three years successful experience as a Sales Manager.
• Extensive knowledge of Hillman products, merchandising systems, and marketing concepts.
• Knowledge of Word, Excel, PowerPoint and Windows Operating System.
• Excellent planning, organization, time management and analytical decision-making skills.
• Excellent interpersonal, communication, and presentation skills.
• Able to develop sound forecasts and budgets.
• Able to travel up to 75% of the time.
• Maintains a valid driver license and vehicle insurance.
• Able to operate a motor vehicle safely and lift 70 pounds.
• Able to lead and motivate a large group of off-site staff by guiding, training, and offering counsel.