Position Title: CPFR Sr. Analyst

Reports to Title: LATAM Supply Chain Manager

Dept / Function: Demand Planning / Supply Chain

Location: São Paulo (Hybrid format)

Summary:

Responsible of collaboration Latam CPFR model based on data analysis and KPI’s results (Fill Rate, Days On Hand, In Stock), using CPFR methodology focused to maintain the logistics Indicators on goal, increase sales and create a more efficient value chain process. Link the customer requirements / demand into the HSY Supply Chain in a timely manner in accordance with the commercial promotional activities and calendar.

Responsibilities:

• Coordinate all inputs (CPFR KPI’s, marketing strategies, promotional calendars, plan execution, sell-in/outs, innovation, in/out, seasonal, discontinuation) in the proposal of an replenishment and manual POS to effectively flow inventory from HSY warehouses to Customer Point of Sales.
• Align HSY forecast with commercial strategy based on Customer objectives.
• Accountable for optimizing replenishment plans recognizing overrides of inventory and demand, cannibalization, manage store-level inventories, lead times, ordering policies and storage and handling requirements.
• Balance a ¨pull vs. push¨ concept to move good into supply chain profitably while reducing overstock and out-of-stock conditions.
• Identify and communicate short-term replenishment and forecast discrepancies, closely collaborating with Demand Planning and customer service as appropriate in order to coordinate the resolution of order fulfillment challenges on all turns, seasonal, and/or promotional orders.
• Meet with replenishment team in order to communicate stock availability issues that impact in-stock/inventory to both business units and customers.
• Suggest replenishment settings changes (minimums of exhibition, safety Stock) and communicate action taken to replenishment planner.
• Relationship management; face-to-face representative of Hershey Customer Supply Team to the customer´s replenishment and category management.
• Generate multi-reports (Replenishments, DC and Store DOH,  sell in, sell out, instock).

Education

Bachelor’s Degree (or equivalent experience) in Business, Mathematics, Statistics, Supply Chain, Operations or equivalent experience.  Master’s degree and APICS certification a plus but not required.

Experience:      

Previous experience and have demonstrated proficiency in statistics, CPFR and forecasting methods with an understanding of their financial and operational impacts.

Knowledge, skills and abilities required:

• Strong knowledge of CPFR process with Consumer Packaged Goods Industry
• Proficiency to identify, evaluate and implement opportunities (increase revenue, service levels/turns, enhance logistic efficiencies) and recommend solutions internally
• Through understanding of key internal and external order fulfillment processes
• Excellent knowledge of supply chain management concepts and order processing systems
• Demonstrated ability to initiate process change and experience to positively impact supply chain value drivers.
• Strong understanding of customer go to market and sales strategies
• APICS or other supply chain certification preferred: CPF, CPIM or CSCM
• Data base expertise: Excel, Power BI, Access, etc.
• SAP Knowledge preferred
• Spanish and English is mandatory

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