B2B CRM Specialist

<p><strong>Join our Movement and Champion Restaurant Culture! 💚</strong></p> <p>At TheFork we believe that the best things in life happen around the table. <br>As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.</p> <p>We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive. <br>If you’re passionate about food, technology, and making a real impact, your seat at the table is ready.<br><br>👉<a href="https://www.careers.thefork.com"> Discover life at TheFork</a></p> <p><strong>&nbsp;</strong></p> <p><strong>What you will do:&nbsp;</strong></p> <p>We are looking for a motivated and passionate <strong>B2B CRM Specialist</strong> to join our <strong>Central Marketing Team</strong>. The role will sit <strong>within the B2B CRM Enablement vertical </strong>and will <strong>work closely with the B2B CRM Senior Specialist &amp; Data Analyst.</strong></p> <p>The new hire will contribute to the implementation of B2B CRM projects at a central level, <strong>supporting cross-functional initiatives</strong> and collaborating with local and international stakeholders. The role will focus on developing and executing communication plans, monitoring campaign performance, and contributing to a consistent, data-driven CRM approach across countries.</p> <ul> <li>Build a campaign plan for CRM B2B and set up the B2B communications via Hubspot</li> <li>Increase the visibility of TheFork in order to acquire new restaurants and retain existing partners</li> <li>Collaborate with different stakeholders (legal, pricing, B2B marketing…) to deliver efficient B2B campaigns</li> <li>Work on cross-departmental projects</li> <li>AB Test continuously</li> <li>Report, analyze &amp; make recommendations to improve running local campaigns and develop new automated campaigns</li> <li>Imagine future winning campaigns</li> <li>Share best practices on the cluster level</li> </ul> <p>&nbsp;</p> <p><strong>Who you are:</strong></p> <ul> <li>Master’s Degree in Marketing studies</li> <li>You’ve already had a first experience in CRM</li> <li>You’ve already used one of the CRM tools (Salesforce, Pardot, Hubspot, Braze, Adobe Campaign…)</li> <li>Excellent written communication skills, with the ability to create inspiring newsletters</li> <li>A wide degree of creativity and passion for data analysis</li> <li>You like playing with Customer Data and you have strong capacity of analysis</li> <li>Understanding of the digital marketing</li> <li>Ability to collaborate with different stakeholders, all levels of the organization</li> <li>Native level of Italian, fluent in English</li> <li>You love food</li> </ul> <p>&nbsp;</p> <p><strong>What we offer you:&nbsp;</strong></p> <p>😄 An awesome team&nbsp;</p> <p>🏠 A permanent contract (that can be useful in life)&nbsp;</p> <p>⚖️Flexible working environment (2 days home office per week +&nbsp; up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)</p> <p>💸 Competitive fixed salary and bonus&nbsp;</p> <p>🍕 Lunch vouchers available for each working day (because yes, we like to try our best restaurants)&nbsp;&nbsp;</p> <p>🌎 International teams and a multicultural environment spanning 10 offices across Europe</p> <p>🤝 Highly inclusive working environment&nbsp;</p> <p>🤸‍♀️ Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc&nbsp;</p> <p>🎓 Continuous learning and development programs</p> <p>😌 Free access to the Calm app to help you build resilience wherever you are in your mental health journey</p> <p>🐣Dedicated parental leave and caregiver leave policies (12 weeks fully paid)</p> <p>🏥Health insurance fully covered by the company&nbsp;</p> <p>👩‍🦽 Life &amp; Disability Insurance at no cost to the employee</p> <p>💗 Welfare allowance school costs, elderly care, babysitting costs, transportation, travel leisure&nbsp;</p> <p>🍴 Amazing offices with dining, coffee points and leisure area&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>🎤 Team building events</p> <p>&nbsp;</p> <p><em>All hiring happens through our careers site and official email. We do not text or ask for payment during the hiring process. Please report any suspicious messages immediately.</em></p> <p><em>We believe that we are better together, and we welcome you for who you are. We endeavor to ensure&nbsp; that everyone - regardless of ability, age, socio-economic &amp; cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under&nbsp; applicable law -has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.</em></p> <p><em>TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application,&nbsp; interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to [email protected]. Our HR team will review the request and respond accordingly.</em></p> <p>&nbsp;</p> <p>#LI-FF1</p> <p><strong><br><br></strong></p>