The Senior Director II, Customer Marketing and Strategic Planning, is the Chief Marketing Officer for the Customer Portfolio and a transformative marketing executive serving as the face of Coca-Cola marketing to one of our largest and most strategic customers. This elevated customer-facing role is deeply entrenched in the customer landscape, driving marketing and business strategy that delivers measurable impact and industry leadership. As a member of the Customer Leadership Team, this executive partners closely with sales, commercial, and broader FSOP Marketing LT to craft and execute a unified vision that strengthens customer relationships and business growth. 

Key Responsibilities 

Strategic Leadership & CMO Influence 

• Act as the principal marketing executive for the Customer team, guiding the strategic marketing direction, brand presence, and commercial agenda for Coca-Cola across all customer channels. 

• Serve as the senior-most face of Coca-Cola marketing to customers, especially at the C-suite level, cultivating strategic partnerships, influencing joint business planning, and driving marketing negotiations at the highest levels. 

• Provide visionary leadership and subject matter expertise on emerging marketing trends, digital transformation, and next-generation consumer engagement across the system. 

• Provide strategic input to ABP and LRP for the overall customer team 

Business Strategy & Strategic Planning 

• Develop integrated business plans that connect marketing strategy, commercial priorities, and financial objectives, ensuring alignment with both Wendy’s and Coca-Cola’s short- and long-term goals. 

• Facilitate regular business planning reviews and updates with senior leadership, ensuring continuous improvement and accountability. 

• Lead and manage the internal business planning processes for the team, ensuring alignment across all cross functional teams 

• Drive integration of strategic priorities into actionable business plans. 

Customer Engagement & Account Impact 

• Deeply engage with the customers call points, leveraging marketing acumen, insights, and influencing skills to shape mutually beneficial strategies. 

• Negotiate marketing investment and partnership models at the senior executive level, maximizing Coca-Cola’s presence, efficiency, and ROI in customer marketing initiatives. 

Indirect People Leadership & Team Development 

• Contribute as a leader to develop, inspire, and advance a diverse high-performance account team. Foster a culture of innovation, accountability, and continuous learning. 

• Mentor future marketing leaders, ensuring the team remains best-in-class in digital fluency, customer experience, and modern marketing approaches. 

Marketing Innovation & Execution 

• Lead the creation and execution of forward-thinking marketing programs, incorporating digital, omnichannel, and experiential strategies. 

• Champion the adoption of new technologies, tools, and analytics that drive customer loyalty, brand love, and sales lift. 

System Knowledge & Influence 

• Collaborate cross-functionally within the Coke system—working with area marketing, bottlers, and commercial leaders to ensure alignment, scalability, and excellence in all initiatives. 

• Represent Coca-Cola marketing in industry forums and key customer events, cementing the brand’s thought leadership and strategic intent. 

Qualifications 

• 10+ years of progressive marketing leadership experience, ideally within foodservice, beverage, or related industries. 

• Proven track record of influencing C-suite stakeholders and senior customers. 

• Ability to develop, communicate, and lead business planning processes, integrating strategic marketing initiatives with commercial objectives. 

• Expertise in digital marketing, brand strategy, and customer marketing. 

• Demonstrated success in building, developing, and inspiring high-performing teams. 

• Strong analytical, negotiation, and communication skills. 

What Success Looks Like 

• Coca-Cola is regarded as the marketing partner of choice by key strategic customers. 

• The team consistently exceeds marketing-driven revenue goals and customer loyalty metrics. 

• The team is empowered, engaged, and future-ready, embodying best-in-class marketing and digital expertise. 

This is an executive-level opportunity for a dynamic marketing leader to set vision, create impact, and elevate Coca-Cola’s brand and customer partnerships across the customer.