About this role
Location(s):
TürkiyeCity/Cities:
IstanbulTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
February 6, 2026Shift:
Job Description Summary:
EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact:
Deep understanding of the art & science behind consumer & shopper needs (where to play), behaviour, and foresights, enabled by human sciences, data and advanced analytics
- Inform OU LRP (Operating Unit Long-Range Plan) and OU-wide programs by providing a deep, present forward and future-back understanding of consumers/ shopper’s drivers, and need pillars/occasions to shape portfolio choices, category strategies, program’s excellence across the EME OU (Eurasia Middle East Operating Unit).
- Lead portfolio strategy for the OU, defining where to play
- Own the art & science of consumer and shopper understanding, spanning needs, behaviours, rituals, and decision journeys. Lead human sciences, foresights, and future scenarios to anticipate cultural and consumption shifts. Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth.
- Own research, advanced analytics, and modelling agenda
- Enable consumer-centricity, including intelligence platforms and new technologies.
- Enable and activate the Insights & Portfolio global and local network to ensuring rigor, coordination, collaboration and upskilling.
- Lead a team of 2 talents
- What Success Looks Like: Clear, focused, human-centred portfolio choices that maximizes ROI ; translate data into Insights that shape consumer/shopper strategy/programs, programs and investment; Strong foresight informing innovation and big bets, High adoption of modelling & insight tech-enabled tools across markets’;
Experience & Critical Requirements
- Significant marketing and leadership experience (15 years+), with great focus on insights, analytics, human sciences and market research.
- Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
- Led scaled, complex, cross-functional and cross-geographical teams and projects
- Led projects and capabilities that leverage Digital/ Data/ AI as edges
- Led and developed teams directly and external partners
- Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.
Skills:
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Other facts
About The Coca-Cola Company
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
What you'll do
- Lead the portfolio strategy for the Eurasia Middle East Operating Unit by understanding consumer and shopper needs and behaviors. Own research and advanced analytics to enable consumer-centricity and activate the Insights & Portfolio network.
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