About this role
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
January 23, 2026Shift:
Job Description Summary:
Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit.
Our work touches on the experiences that keep the business running, including customer journeys, service delivery, sales workflows, and the systems that connect them. We are raising our standards for product craft and rebuilding the platforms behind these experiences.
We are hiring multiple Product Design Researchers as part of building a strong in-house design and research practice. Researchers partner closely with Product Managers, Designers, Engineers, and Data teams to bring deep user understanding into the decisions that shape our products and services. If you are energized by uncovering user needs, translating ambiguity into clarity, and influencing direction through evidence, we would love to meet you.
Note - we currently have 3 Product Design Researcher opportunities available, all represented by this posting.
About the Role
Product Design Researchers are embedded members of empowered product teams, bringing user insight into every stage of discovery and delivery. In this role, you’ll work closely with Product, Design, Engineering, and Data partners to clarify problems, evaluate ideas, reduce risk, and strengthen product judgment.
You will design and lead research that reveals unmet needs, tests assumptions, and ensures what we build is truly valuable for customers, partners, and internal users. Your work will influence day-to-day product decisions as well as broader journey and experience strategy across a complex ecosystem.
This role is a strong fit for researchers who thrive in product environments, enjoy mixed-methods thinking, and are motivated by turning insight into clear, actionable direction.
Responsibilities:
Research Leadership & Discovery
• Plan and lead end-to-end research using interviews, usability testing, concept evaluations, diary studies, and lightweight surveys
• Shape discovery by defining research questions, uncovering unmet needs, and clarifying user pain points across customer, partner, and associate journeys
• Evaluate solutions through rapid prototyping tests, comparing design concepts, and identifying usability risks early
Insight Synthesis & Storytelling
• Analyze and synthesize qualitative and quantitative signals, including interviews, field observations, surveys, behavioral data, and analytics
• Translate insight into clear, structured findings that inform product decisions and priorities
• Create research artifacts such as journey maps, mental models, service blueprints, and opportunity frameworks
Continuous Learning & Influence
• Embed continuous research into product team rhythms through regular touchpoints and lightweight studies
• Partner with Product and Design to connect insight to design choices, trade-offs, and roadmap decisions
• Champion the user throughout discovery, refinement, backlog prioritization, and post-launch iteration
Collaboration & Integration
• Work closely with Designers, Product Managers, Engineers, and Data partners to ensure insight carries through into execution
• Partner with Analytics to design mixed-methods studies and triangulate qualitative insight with behavioral data
• Contribute to a shared research practice, standards, and ways of working
Key Qualifications
• 4+ years of hands-on design or user research experience in digital product environments
• Strong command of qualitative methods including interviews, usability testing, concept evaluation, and contextual inquiry
• Experience designing and analyzing surveys for directional or exploratory insight
• Ability to break down complex systems and behaviors into clear, structured insights
• Strong analytical thinking, with comfort interpreting both qualitative and quantitative signals
• Excellent communication and storytelling skills that influence decisions across disciplines
• A portfolio that demonstrates end-to-end research and how insights shaped product outcomes
Preferred Qualifications
• Experience conducting research in multi-role, multi-touchpoint, or operational environments
• Familiarity with research and synthesis tools such as Dovetail, Lookback, UserTesting, Qualtrics, and analytics dashboards
• Experience partnering closely with Data & Analytics on mixed-methods studies
• Exposure to service design, workflow-heavy environments, or complex ecosystems
• Familiarity with AI-assisted research or insight-generation tools
Education: Bachelors degree required; Advanced degree in HCI, psychology, design research, or a related field is a plus
Skills
• User Insight: Builds deep understanding of behaviors, needs, motivations, and constraints; translates insight into actionable opportunities.
• Analytical Rigor: Uses strong qualitative craft and supporting quantitative signals to guide prioritization and reduce risk.
• Influence & Communication: Tells clear, compelling insight stories that build empathy, shape decisions, and align cross-functional teams.
• Discovery Leadership: Guides teams through structured discovery, clarifying assumptions, surfacing unmet needs, and informing direction.
• Execution Excellence: Balances rigor with speed; runs continuous research as part of product team rhythms.
• Collaboration: Works seamlessly with Product, Design, Engineering, and Data to ensure insight carries through into product decisions.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.Skills:
Budget Management, Communication, Data Analytics, DOT Regulations, Group Problem Solving, JDA (Inactive), Microsoft Office, Microsoft Power Business Intelligence (BI), Oracle Transportation Management, SAP Manufacturing Execution (SAP ME), Supply Chain, Tableau (Software), Transportation Logistics, Transportation Management Systems (TMS), Transportation PlanningPay Range:
$148,000 - $166,000Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Other facts
About The Coca-Cola Company
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
What you'll do
- Product Design Researchers lead end-to-end research to uncover user needs and evaluate product ideas. They collaborate with cross-functional teams to ensure insights inform product decisions and strategies.
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