About this role
Location(s):
TürkiyeCity/Cities:
IstanbulTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
February 6, 2026Shift:
Job Description Summary:
EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OU (Operating Unit) –Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact:
Build a best-in-class social, influencer, and newsroom ecosystem that drives relevance, positive conversations, and conversion — moving from content output to always-on cultural and commercial impact.
- Social Strategy & Local Management: Define and lead social media strategy across platforms and brands. Elevate local social management, balancing brand consistency with cultural relevance. Shift from posting to platform-native storytelling and performance.
- Influencer Strategy & Planning: Own influencer strategy, planning, and governance. Build long-term creator ecosystems, not one-off activations. Leverage influencers as conversion and credibility drivers, not just reach.
- Newsroom & Real-Time Marketing: Lead newsroom planning and execution, ensuring speed, relevance, and coordination. Enable real-time and reactive marketing, grounded in brand purpose and guardrails to drive consistent positive sentiment and manage sentiment “valleys” . Integrate newsroom into broader media and IMX (integrated marketing experience) plans.
- Listening, Intelligence & Optimization: Own social listening and intelligence, turning signals into action.
- Data, Tech & Capability: Leverage AI, automation, and MarTech to scale content and personalization. Upskill agencies and markets on modern social, creator, and newsroom practices.
Experience & Critical Requirements
- Significant media, influencers experience (10 years+) and agency management
- Great to have : experience in relevant marketing disciplines like creative strategy, connections, category/brand positioning
- Led projects and capabilities that leverage Digital/ Data/ AI as edges
- Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.
Communication focus:
- Strong analytical and problem-solving skills; influential skills with senior executives
- Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
- Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
- Ability to navigate complex challenges & linkages and articulate into plans to drive results
- Ability to inspire through the power of our marketing and brands
Skills:
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Other facts
About The Coca-Cola Company
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
What you'll do
- The Director will build a best-in-class social, influencer, and newsroom ecosystem to drive relevance and conversion. They will define and lead social media strategy, manage influencer relationships, and oversee real-time marketing efforts.
Ready to join The Coca-Cola Company?
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