About this role
Location(s):
United Arab EmiratesCity/Cities:
Travel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
February 6, 2026Shift:
Job Description Summary:
Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact:
World-class, rounded marketing operator and strategy crafting. True E2E marketer. Ownership of the marketing agenda of the given market. OU category leads will be more focused on LRP and OU-wide projects while within markets the focus is ABP creation / operationalization.
Portfolio-wide, E2Emarketing scope. Lead ABP and Brand & Innovation plans development, alignment, execution & tracking (flywheel / innovation factory)
Supported by local IMX team (media, content, epics SMEs) but also stretch to lead these disciplines when needed. Leverage local agencies and bottlers to ensure full capacity.
Own market marketing performance (inc ROI, P&L)
Define and execute the Market ABP agenda and performance through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.
The team size spam from none to 3 talents depending on market size/ potential
Experience & Critical Requirements
Significant marketing and leadership experience (10 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
Advanced business, commercial acumen (RGM experience is nice to have).
Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.
Communication focus:
Strong analytical and problem-solving skills; influential skills with senior executives
Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
Ability to navigate complex challenges & linkages and articulate into plans to drive results
Ability to inspire through the power of our marketing and brands
Other Considerations: Location: Bounded to Iraq country. Talent can stay in a satellite office, Dubai but need to commit to travel 2 weeks/month to the refereed country
Skills:
Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales ProcessOur Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Other facts
About The Coca-Cola Company
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
What you'll do
- The Director will own the marketing agenda for Iraq, leading the development, alignment, execution, and tracking of the Annual Business Plan (ABP) and Brand & Innovation plans. They will ensure superior integrated execution and performance through thought leadership in marketing and innovation.
Ready to join The Coca-Cola Company?
Take the next step in your career journey