About this role
Location(s):
TürkiyeCity/Cities:
IstanbulTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
January 23, 2026Shift:
Job Description Summary:
This role will act as a strategic and operational link across Franchise, Commercial, and Bottler teams to elevate planning, channel strategy, and execution excellence. Combining strategic planning, change management, and commercial activation, the role drives sustainable growth by embedding stronger end‑to‑end planning and execution processes, fostering effective cross‑functional collaboration, and integrating shopper, category, and RGM insights into actionable commercial plans.
Key Responsibilities
- Lead and coordinate franchise‑level commercial strategies, ensuring alignment with long‑range plans and channel priorities.
- Develop and execute activation plans grounded in market, customer, and shopper insights, integrating category and RGM strategies with performance data.
- Partner with bottling networks to optimize execution across channels, track key metrics, and drive course correction where needed.
- Engage with internal and external stakeholders to secure alignment, support change adoption, and strengthen system capabilities.
- Drive cross‑functional initiatives to embed new ways of working that enhance growth and profitability.
Qualifications & Experience
- 10+ years of experience in commercial planning, channel strategy, execution, or franchise/bottler operations within the Consumer packaged goods industry.
- Proven ability to manage cross‑functional projects, build relationships, and influence stakeholders at all levels.
- Strong analytical and strategic thinking skills, combined with hands‑on execution capabilities.
- Experience in integrating planning and execution, with a solid understanding of system commercial fundamentals and customer dynamics.
Skills:
Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Other facts
About The Coca-Cola Company
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
What you'll do
- The role involves leading franchise-level commercial strategies and developing activation plans based on market insights. It also includes partnering with bottling networks to optimize execution and drive cross-functional initiatives for growth.
Ready to join The Coca-Cola Company?
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