About this role
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
January 28, 2026Shift:
Job Description Summary:
The Director, Brand Innovation Platforms, leads the development and commercialization of innovation platforms for key brands and food service programs within the North America Operating Unit (NAOU). This role is responsible for shaping and executing the innovation agenda, ensuring new products and platforms deliver against brand vision, consumer needs, food service customers, and business objectives. The Director partners across internal and external stakeholders to shepherd ideas from concept through launch, driving step-change growth and ensuring alignment with global strategies.
What You Will Do for Us
Support the development of innovation platforms that deliver against overall brand visions, strategies, and objectives across all categories and brands, including food service priorities
Manage a multi-year innovation pipeline, translating consumer foresight and market trends into strategic bets and breakthrough concepts.
Partner with Human Insights, R&D, Supply Chain, Commercial, and external stakeholders (customers, bottlers, suppliers) to develop new and improved products that meet consumer needs and drive system value.
Shepherd ideas through concept development, testing, product and packaging development, and commercialization.
Work closely with global innovation and base leads to spearhead scaling innovation
Manage a transversal innovation portfolio, consolidating bets across categories and ensuring each platform is revenue and margin accretive.
Develop and communicate written briefs for use by internal partners, agencies, and suppliers to direct work activities and generate concepts for effective execution.
Collaborate cross-functionally across R&D, Supply Chain, Commercial, Finance, Food Service and Franchise teams to accelerate innovation and bring new claims, formats, and technologies into the system.
Track and report clear KPIs for innovation success, including pipeline health, launch velocity, and commercial impact.
Report regularly to senior leadership on innovation progress, risks, and opportunities.
Ensure innovation platforms are grounded in consumer co-creation, early-stage testing, and iterative refinement.
Foster a culture of bold experimentation, outside-in thinking, and ownership mindset.
Champion AI literacy and tech-enabled ways of working across the innovation function.
Lead communications with internal and external partners, sharing innovation plans, influencing support, and negotiating to enable desired outcomes.
Interact frequently with constituents who may have differing interests, ensuring alignment and effective execution.
Qualifications & Requirements
Bachelor’s degree required; MBA or advanced degree preferred.
4+ years of experience in brand management and/or marketing in consumer-packaged goods; beverage experience ideal.
1-2 years of direct experience in developing innovation pipelines and launching new products into the market.
Proven track record of developing and launching step-change innovations.
Experience leading cross-functional teams and influencing senior stakeholders.
Advanced program and project management skills, including synthesizing multiple initiatives and establishing management routines.
Excellent oral and written communication skills, with the ability to tailor communications to diverse audiences.
Ability to prioritize short- and long-term priorities, manage key tradeoffs, and communicate implications.
Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) and procedures to drive increases in volume and brand equity.
Experience preparing executive-level presentations and briefing materials.
High degree of professionalism, discretion, and executive presence.
What We Offer
Opportunity to lead innovation for iconic and innovative brands.
Work with a diverse, high-performing team and global partners.
Shape the future of brand innovation at The Coca-Cola Company.
Skills:
Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team ManagementPay Range:
$169,000 - $200,000Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Other facts
About The Coca-Cola Company
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
What you'll do
- The Director, Brand Innovation Platforms leads the development and commercialization of innovation platforms for key brands and food service programs. This role involves managing a multi-year innovation pipeline and collaborating with various stakeholders to ensure successful product launches.
Ready to join The Coca-Cola Company?
Take the next step in your career journey