About this role
业务介绍
天美工作室群，腾讯游戏旗下的游戏研运团队。秉持着提升全球玩家娱乐品质的愿景，天美在诸多游戏细分领域潜心耕耘，建立了国内乃至全球领先的核心研发能力。自2008年成立以来，天美持续推出多款热门产品，涵盖多人竞技、RPG、射击、竞速、策略、休闲等多个品类，有丰富的跨平台研发经验。旗下作品包括《王者荣耀》《QQ飞车》《穿越火线：枪战王者》《使命召唤手游》《天天爱消除》《重返帝国》《宝可梦大集结》《合金弹头：觉醒》等多款知名游戏，为全球亿万用户提供卓越的游戏娱乐体验。
在进行品类开拓的同时，天美亦致力于通过文创践行及电竞探索等方式，不断挖掘游戏的社会价值，为游戏赋能，将正能量传递给更多玩家。
岗位职责
1.负责游戏产品海外UA广告创意策划，制定符合项目不同阶段投放目标的广告素材方向与卖点规划；
2.实时监测竞品素材动态并进行市场调研，深入理解投放数据指标与渠道特性，协同投放团队优化广告素材效果并对投放结果负责；
3.主导全案管理工作，制定产品核心卖点和创意方案，独立完成从脚本撰写到成片验收的全流程制片管理；
4.提升广告品质以匹配产品定位，具备各类广告制作与验收能力，对广告技术应用有深入理解和实践经验；
5.根据市场需求和用户反馈，持续创新广告创意形式，提高广告转化率和用户获取效率。
岗位要求
1.具备3~5年以上海外游戏买量全案经验，熟悉海外发行全案工作流程，能够有效把控创意和素材品控，有海外市场成功案例者优先；
2.深入了解海外投放平台的广告政策、用户行为习惯，具备数据分析能力，能够基于数据优化广告素材效果；
3.熟悉动画制作和引擎模块运作，能够高效处理资产对接及解决引擎模块相关技术问题；
4.优先考虑FPS射击、SLG或二次元游戏资深玩家，具备良好的英语能力或掌握其他小语种者优先；
5.具备优秀的跨部门沟通能力和团队协作精神，有研运测试经验者优先。
腾讯致力于提供平等就业机会
在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。
Other facts
About Tencent
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.
Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.
Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.
Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.
Tencent has been listed on the Stock Exchange of Hong Kong since 2004.
What you'll do
- The role involves planning and creating overseas UA advertising materials for game products, monitoring competitor dynamics, and managing the entire production process from script writing to final acceptance. The candidate will also be responsible for optimizing advertising effectiveness based on data analysis and market research.
Ready to join Tencent?
Take the next step in your career journey