Description

Create better business outcomes with your analytical acumen and creativity

Our team and what we’ll accomplish together

The Mobility Postpaid Acquisition Team resides within the Consumer Marketing organization. We lead new customer acquisition for TELUS and Koodo, developing pricing strategies across rate plans, device offers, bundling and other targeted initiatives. The team is also responsible for go-to-market planning and strategy, orchestrating how offers, tactics, and programs are brought to market across owned, direct, and digital sales channels.

What you’ll do

• Lead comprehensive device strategy and product marketing across two brands, designing cohesive portfolio strategies that optimize device catalogue positioning to drive contract volume, revenue, and customer acquisition targets
• Partner strategically with Devices and Partnerships teams to identify and develop collaboration opportunities with OEMs, generating innovative selling opportunities and supporting commercial negotiations with data-driven insights and market intelligence
• Conduct deep performance analyses and financial modeling to inform investment decisions, building frameworks and analytical models that connect device investments to revenue and volume outcomes, ensuring optimal allocation of resources across the portfolio
• Own budget management and P&L accountability for device programs, maintaining comprehensive understanding of financial performance, margin dynamics, and return on investment to guide strategic decision-making and resource prioritization
• Develop forward-looking selling programs based on forecast and budget inputs, orchestrating device strategies across multiple channels during key sales periods to maximize market impact and achieve quarterly and annual targets
• Facilitate executive alignment and decision-making through compelling storytelling that combines strategic rationale with data-driven proof points, translating complex device performance data and market dynamics into clear recommendations and action plans
• Create integrated offer positioning by collaborating with acquisition rate plan teams to develop cohesive, customer-compelling offers that seamlessly combine device tactics with rate plans and promotional strategies
• Drive innovation beyond flagship devices by developing creative strategies and initiatives for non-hero devices, connected devices, and non-mobility services that unlock incremental volume opportunities and diversify revenue streams

Qualifications

What you bring

• Deep product marketing expertise in telecommunications, consumer electronics, or device-driven businesses, with proven ability to develop and execute device portfolio strategies that drive measurable business outcomes
• Strong financial acumen and analytical capabilities, including experience building financial models, conducting ROI analysis, managing budgets, and demonstrating comprehensive understanding of P&L dynamics and margin management
• Demonstrated success partnering with OEMs and device manufacturers, with ability to identify collaboration opportunities, support commercial negotiations, and build strategic relationships that create mutual value
• Proven track record of data-driven decision-making, translating complex performance data, market trends, and competitive intelligence into actionable insights and strategic recommendations for senior leadership
• Experience managing multi-brand strategies, balancing distinct brand positioning requirements while optimizing portfolio performance and resource allocation across brands
• Strong cross-functional collaboration skills, with ability to work effectively with partnerships, pricing, channel, finance, and marketing teams to create integrated go-to-market strategies
• Strategic and creative problem-solving abilities, with track record of identifying unconventional opportunities to drive volume from underutilized portfolio segments or emerging product categories
• Executive presence and communication skills, with ability to build compelling narratives, present complex trade-offs to senior leadership, and drive alignment on strategic priorities and investment decisions
• Experience with channel planning and execution, understanding how device strategies translate across owned, direct, digital, and partner channels during critical selling periods
• Project management excellence, with ability to manage multiple priorities, coordinate cross-functional initiatives, and drive execution from strategy development through market launch

Nice-to-haves

• MBA or advanced degree in Business, Marketing, Finance, or related field
• Experience with device accessory and connected device ecosystems, including wearables, tablets, smart home devices, or IoT products
• Background in OEM product development cycles and understanding of device launch planning, inventory management, and supply chain considerations
• Familiarity with marketing analytics platforms and business intelligence tools used for device performance tracking and customer insights
• Knowledge of telecommunications device financing models, including device payment programs, trade-in strategies, and upgrade program mechanics