Marketing Analyst

Job DetailsJob Location: Georgia - Norcross, GA 30071Position Type: Full TimeSalary Range: $60,000.00 - $65,000.00 Salary/yearWho We Are   Telaid helps enterprise clients accelerate technology adoption to achieve their business objectives. We design, deploy and support critical technologies, reducing time, task, cost and risk associated with managing technologies in complex, multi-site environments. But Telaid is not your ordinary technology integrator. Committed to excellence, our vision is to be a people first, customer obsessed company with great (not perfect) leaders who strive to provide the best possible experience for our employees, partners and customers. We’re working hard to build and maintain a culture of integrity, trust and accountability that attracts, trains and retains the right employees for the right roles. If you’re looking for a great place to work, learn and advance your career, get to know Telaid!  Our Core Values are – Be Proactive, Be a Team Player, Take Ownership & Do the Right Thing    Summary of Position   The Marketing Analyst plays a key role in driving demand generation and pipeline growth by creating, executing, and optimizing multi-channel marketing programs. This role focuses on organic social, email nurturing, and digital demand generation, with additional support for tradeshows and in-person marketing initiatives. The ideal candidate combines strategic thinking, creativity, and strong analytical skills to deliver high-quality engagement that supports revenue growth and sales alignment.    Primary Duties and Responsibilities  Execute and continuously improve the B2B lead generation pipeline in support of the Go-to-Market strategy, including the implementation and optimization of channels such as LinkedIn, Meta, retargeting, and Google Search and Display  Implement email nurturing programs with tailored content based on industry, buyer stage, and contact type  Support audience segmentation strategy for email and maintain a clean, data privacy-compliant contact database  Track customer and prospect lifecycle performance, including understanding and optimizing the number of touchpoints required to convert to a marketing-qualified lead  Maintain an explicit focus on engaging decision-makers and buying committee members through digital multi-channel outreach and coordinated tradeshow support, aligned to Go-to-Market priorities  Coordinate reviews of all marketing campaigns to ensure accuracy, consistency, design quality, and performance  Provide actionable, solutions-oriented reporting and metrics to inform optimization and decision-making  Manage social media accounts, including organic and paid content calendars, social monitoring, and efforts to grow follower and influencer engagement  Support marketing execution related to tradeshows and events, including pre-event promotion, post-event follow-up, and campaign integration  QualificationsSkills and Personal Attributes  Technical skills: Proficient in Hubspot, Organic and Paid Social Platforms and Google Analytics  Creative thinker with the ability to develop innovative marketing strategies.  Prioritize and manage multiple projects simultaneously, ensuring timely delivery  Identify and resolve issues that may arise during campaign planning and execution, using analytical and creative problem-solving skills.  Effectively delegate tasks and responsibilities to external vendors, ensuring clarity and accountability. Monitor progress and provide support and guidance to ensure tasks are completed to a high standard and on schedule.  Education and Experience   Bachelor's degree from four-year college or university with concentration in marketing, communications or business management  Hubspot Certification  Benefits   401k with employer matching and Profit Sharing  Medical, Dental, Vision, Life and Disability Insurance Benefits   Employee Assistance Program (EAP)   Paid Time Off (PTO)  Other Voluntary Benefits:  Critical Illness and Accident Insurance  Pet Insurance  Bark – Parental controls to ensure online safety for kids  Norton LifeLock Identity Protection   Employee Discount Program