DATA ANALYST "POWER BI"

Taking directions from the Director of Data & Analytics the Data Analyst is responsible for collecting, processing, and analyzing data from various casino operations to assist in generating actionable insights, optimizing operations, strategies and investment, and drive revenue growth.  

Job Description

Core Values & Expectations:

• Treat all other co-workers with dignity and respect regardless of position.
• Demonstrate dependability by calling in only when necessary, showing up on time, being prepared to start your shift, and doing your job as described below.
• Always be honest. Admit mistakes, learn from mistakes, and move forward. 
• Demonstrate an ability to accept constructive criticism and guidance from supervisors.
• Be professional by showing politeness and courtesy to co-workers and guests under all circumstances.
• When you don’t know information, how something works, unsure of policy or procedures, or are unclear; seek answers from your supervisor. 

Major Responsibilities/Activities: 

• Collect, clean, and process data from multiple internal and external sources.
• Perform exploratory data analysis to identify trends, patterns, and actionable insights.
• Develop and maintain dashboards, visualizations, and reports for various business functions.
• Assist with Marketing operations segmentation and data processing.
• Analyze player behavior and gaming data to support loyalty, marketing, and retention strategies.
• Predict player churn, support customer segmentation, and drive revenue optimization.
• Evaluate the effectiveness of promotions, advertising, and direct marketing efforts.
• Provide data-driven recommendations for casino operations.
• Analyze workforce data to optimize scheduling, assess trends, and improve retention.
• Leverage BI tools and data platforms for automation, reporting, and real-time insights.

• Apply advanced analytics and machine learning to support AI-driven decision-making.

• Ensures the integrity of files, records, data and property are safeguarded at all times.
• Responsible for maintaining department records and filing system for all projects.
• Performs other duties as assigned. 

Minimum Requirements: 

• Preference is given to qualified Santa Ana Tribal Members.
• High School Diploma or GED required.
• Must be 21 years of age or older.
• Two to four years of experience in data analysis, preferably in gaming, marketing or hospitality.
• Proficiency in database applications or business intelligence tools.
• Must have strong analytical and problem-solving skills.
• Must have experience working with large datasets and data visualization techniques.
• Must possess excellent communication, organization and written skills.
• Must be able to work a flexible schedule including weekends, holidays, and varied shifts based on the needs of programs and projects.
• Must be able to obtain and maintain a Pueblo of Santa Ana Gaming and Regulatory Commission key gaming license. 

Essential Mental Functions:

The essential mental functions described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Maintains a strict level of confidentiality regarding company information.
• Must be able to work independently and exercise good judgment in handling a variety of situations.
• Must have excellent problem-solving abilities.
• Must be a detail oriented, organized individual with the ability to multi-task.
• Must be able to work in a fast-paced environment.
• Must be able to deal with stressful situations in a professional manner.
• Display strong verbal and written communication skills 
• Proven ability to handle conflict situations.
• Must be a Team Player. 

Essential Physical Functions:

The essential physical functions described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of the position, the employee is frequently required to stand, walk, turn, use hands and fingers to grasp, handle, and feel, reach with hands and arms, talk and hear.
• Must be able to work various hours, as needed, including weekends and holidays.
• Must present self in a well-groomed, professional appearance. 
• The employee must be able to lift up to 25 pounds.
• Must be able to work at a fast pace.
• Must be able to handle stress effectively.
• Physical ability to safely perform the essential job functions of the position. 

Equipment Used

• Smartphones, computers, laptop computers, and other traditional office equipment as required. 

Work Environment:

​The work environmental characteristics described here are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Employees’ duties are performed indoors in a climate-controlled non-smoking environment.