Summary
Location
Kuala Lumpur
Type
full-time
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About this role
About this Role
We are seeking a Regional Campaign Manager (SEA) based in Malaysia to lead and execute e-commerce campaigns across multiple Southeast Asian markets. This role is responsible for driving regional campaign strategy, ensuring strong commercial performance, and adapting execution to local market needs.
The role will work closely with regional and local stakeholders to deliver impactful, data-driven campaigns that support business growth.
Key Responsibilities
- Lead end-to-end planning and execution of regional e-commerce campaigns across multiple SEA markets.
- Define regional campaign frameworks, including objectives, target segments, messaging, and KPIs, while allowing for local market customization.
- Own campaign performance, including GMV, conversion, ROI/ROAS, and margin considerations.
- Collaborate cross-functionally with CRM, Paid Media, Content, Product, Tech, and Operations teams to ensure smooth execution.
- Manage market prioritization, timelines, and resource allocation across different markets.
- Analyze campaign results, share insights, and drive continuous optimization.
- Manage and coach one campaign team member, ensuring clear direction, quality execution, and professional development.
Qualification Required
- 5+ years of experience in e-commerce, growth marketing, or campaign management.
- Proven experience running campaigns across multiple markets or regions (SEA or APAC preferred).
- Strong understanding of e-commerce funnels and performance metrics.
- Solid commercial and analytical mindset with the ability to translate data into actions.
- Strong English communication skills and experience working with cross-cultural teams.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Location
Malaysia
Employment Type
Full-Time
Minimum Experience
Manager/Supervisor
Other facts
About Taiwanmania.com International Travel Service Co., Ltd.
KKday is a leading mobile-first e-commerce travel platform for local experiences with a strong presence across key Asia-Pacific markets. Our goal is to make travel more accessible, convenient, and safe for everyone.
Since 2014, we’ve pioneered the digitalization of tours, activities, and attractions and brought them to everyone’s fingertips. Now, travelers can search for, discover, and book experiences, anytime, anywhere.
KKday currently hosts over 30,000 products and services in more than 92 countries and 550 cities. Our website and mobile apps are multilingual, supporting both traditional and simplified Chinese, as well as English, Japanese, Korean, and many others.
Our success is built on innovation, a unique product portfolio, and digital-first capability—all made possible by our exceptional people. We’re still growing, so we’re always looking for talents who are passionate about building businesses, developing themselves, and improving consumers’ experiences.
We provide talents with the resources, scale, and autonomy to help run our operation. In KKday, our people have the opportunity to rotate across businesses, accelerate their career path, and make lasting impact on the travel industry in the region.
Visit kkday.com to find out more!
KKday Marketplace
Marketplace is a platform where KKday gathers high-quality travel suppliers from around the world to jointly provide travel services. Consumers can quickly search for various travel products, consult with merchants in real-time, and easily complete their orders. After becoming a Marketplace Merchant, you can easily open a store on the largest travel e-commerce platform in the world and use the platform's resource system to assist in your digital transformation by providing reservation control, product management, cash flow services and more. Just like open a store in a mall, join us right now!
marketplace.kkday.com
What you'll do
- The Regional Campaign Manager will lead the planning and execution of e-commerce campaigns across multiple Southeast Asian markets, ensuring strong commercial performance. They will collaborate with various teams to deliver impactful, data-driven campaigns while managing campaign performance metrics.
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