Marketing Operations & Web Growth Lead
full-time•Tel-Aviv
About this role
The Marketing Operations & Web Growth Lead is the "technical architect" of the growth engine. You will own the entire technical journey-from the moment a visitor hits the website to the moment they become a self-serve product user. You are responsible for the performance of the website, the integrity of the MarTech stack, and the sophistication of the automation that drives our Product-Led Growth (PLG) loops.
Key Responsibilities:
1. PLG & Web Strategy (The Growth Engine)
- Web-as-a-Product: Treat the marketing website as a product, optimizing for "Self-Serve" sign-ups and seamless product entry points.
- Conversion Rate Optimization (CRO): Lead the strategy for A/B testing, personalized web experiences, and landing page performance.
- Onboarding Loops: Build and optimize the handoff from the website to the product to ensure zero friction for new users.
2. Full-Stack Marketing Operations
- MarTech Architecture: Own the selection, integration, and health of our tech stack (e.g.,Marketo,Zapier, pingdom,Pagely,cloudflare).
- Data Governance: Ensure lead routing, attribution models, and customer data flows accurately between Marketing and Sales/Product.
- Lifecycle Automation: Design complex automation workflows for lead attribution, user nurturing, and trial usage.
3. Web Development Management
- Roadmap Ownership: Manage the web development sprint cycles, balancing new feature requests with technical SEO and performance maintenance.
- Tech Standards: Oversee the technical health of the site, including site speed, mobile responsiveness, and security compliance (GDPR/CCPA).
4. Leadership & Reporting
- Team Leadership: Manage a cross-functional team of developers and Marketing Operations managers, fostering a culture of experimentation and technical excellence.
- Performance Tracking: Work with the Head of Growth to build dashboards that track CAC, LTV, and Website-to-Product activation rates.
Technical Qualifications:
- Experience: 6+ years in Marketing Ops or Growth Engineering, with at least 2 years leading technical teams in a SaaS environment.
- Automation Expert: Power-user of HubSpot, Marketo, or Pardot (Certification preferred).
- CRM/Data Mastery: Deep understanding of Salesforce architecture and data warehouses/CDPs (e.g., Segment, Snowflake).
- Web Technical Skills: Proficiency in managing CMS platforms (WordPress, Webflow) and a strong working knowledge of HTML/CSS/JS and APIs.
- PLG Knowledge: Proven experience building self-serve funnels and managing "freemium" or "trial" conversion paths.
Success Metrics (KPIs):
- Conversion Rate: Website Visitor to Product Sign-up.
- Efficiency: Lead routing accuracy and system uptime/load speeds.
- Data Health: Database cleanliness and attribution accuracy.
- Velocity: Speed of experimentation (number of tests run per month).
Is this the right fit for you?
- You think in terms of systems and loops, not just campaigns.
- You enjoy the technical "how" just as much as the strategic "why."
You are a translator who can explain complex technical debt to a creative team and marketing goals to a developer.
Requirements
nullWhat you'll do
- The Marketing Operations & Web Growth Lead will optimize the marketing website for self-serve sign-ups and manage the technical aspects of the MarTech stack. They will also oversee web development, ensuring performance and technical standards are met.
About SysAid Technologies
Built on a robust ITSM platform, SysAid’s Agentic AI adds a powerful new operational layer to IT—automating the repetitive, time-consuming work that keeps teams stuck in reactive mode. AI Agents take the first action, so IT pros step in only when truly needed. The result? A team free to focus on optimization, innovation, and bigger challenges. Go live in weeks with fast onboarding, no heavy migrations, and zero steep learning curves. SysAid’s AI is purpose-built for IT, with security and governance built in. And with award-winning support, you’re set up for success. ITSM run by AI—and you. 100X more impactful.
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Frequently Asked Questions
What does a Marketing Operations & Web Growth Lead do at SysAid Technologies?
As a Marketing Operations & Web Growth Lead at SysAid Technologies, you will: the Marketing Operations & Web Growth Lead will optimize the marketing website for self-serve sign-ups and manage the technical aspects of the MarTech stack. They will also oversee web development, ensuring performance and technical standards are met..
Is the Marketing Operations & Web Growth Lead position at SysAid Technologies remote?
The Marketing Operations & Web Growth Lead position at SysAid Technologies is based in Tel-Aviv, Tel-Aviv District, Israel. Contact the company through Clera for specific work arrangement details.
How do I apply for the Marketing Operations & Web Growth Lead position at SysAid Technologies?
You can apply for the Marketing Operations & Web Growth Lead position at SysAid Technologiesdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.