Brand Manager

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

About your role

As Brand Manager for Brand’s Bird Nest and Innershine, you will play a pivotal role in shaping the future of our iconic brands and driving innovation for the next generation of consumers. Reporting to the Associate Marketing Manager, you will lead product management and new product development (NPD) initiatives, with a special focus on engaging Gen Z audiences. 

This is an exciting opportunity to make a real impact in a dynamic, fast-paced environment. 

What You'll Do

• Lead brand and product marketing for Brand’s Bird Nest and Innershine, ensuring strong market positioning and consumer engagement.
• Drive new product development projects, collaborating with cross-functional teams and external partners to bring innovative ideas to life.
• Develop, execute, and monitor strategic marketing plans and communications to enhance brand equity and achieve business objectives.
• Manage annual marketing budgets, calendars, and holistic communication programs, ensuring effective execution and ROI.
• Oversee campaign planning and execution, P&L management, A&P planning and control, and performance analysis.
• Utilize data-driven insights to develop actionable plans and respond to market trends.
• Foster strong relationships with internal teams (Trade Marketing, Sales, FP&A, Supply Chain Management (SCM), OPE, People & Culture(P&C), Product Development, Regional Team) and external agencies (Creative, Media, Research, Activation).

What's in it for you

• Be at the forefront of innovation in the FMCG and health supplement industry.
• Work with passionate, high-performing teams in a collaborative and supportive culture.
• Opportunity to lead impactful projects and see your ideas come to life in the market.
• Develop your career with a company committed to growth, learning, and giving back to society.

What You need to be successful

• Bachelor’s degree or above, with minimum 5 years of experience in marketing within a multinational FMCG environment.
• Proven experience in strategic planning, data analysis, and new product development/launch.
• Strong interpersonal, communication, and coordination skills.
• Positive, solutions-oriented mindset with the ability to thrive under pressure.
• Excellent project management skills, including multi-tasking, implementation, and tracking.
• Team player with a collaborative spirit, able to build relationships and influence across functions.
• High sense of commitment, urgency, and results-driven attitude.
• Fluency in English language. 

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.