Stryker

Brand Manager, Triton

full-time•Kalamazoo

Summary

Location

Kalamazoo

Type

full-time

Company links

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About this role

Work Flexibility: Hybrid or Onsite

We are currently seeking a Brand Manager to be based out of Kalamazoo MI, to support the commercialization of a new digital technology product. The Brand Manager will be responsible for driving brand preference and delivering market and share growth. The role will define and deliver an integrated brand and marketing plan in collaboration with other marketing team members and cross-functional partners.

What you Will Do:

Define and execute the downstream brand and marketing strategy to achieve divisional revenue goals within the allocated budget.
Develop brand strategies and value propositions that create consumer engagement and loyalty.
Provide advice and counsel to senior business leaders about strategic opportunities to grow brands and financial results.
Monitor sales and marketing trends and make recommendations for enhancing market penetration and share growth.
Lead cross-functional launch teams to successfully introduce new products into the market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education.
Collaborate with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics.
Cultivate key customer relationships, working productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth.
Work strategically with the sales force to create demand, enable sales, increase awareness, and drive market share for assigned product responsibilities.
Partner with finance and upstream marketing partners to monitor and manage pricing to achieve divisional revenue goals within allocated budget.
Partner with the convention team to set convention strategy and effectively leverage conferences within an integrated marketing plan.
Partner with the Medical Education Coordinator to deliver value-based continuing education to HCPs.
Partner with the Health Care Solutions team to determine optimal GPO / IDNs relationship and strategy.
Network closely with other Brand Managers to develop overall strategies to drive growth/market share of the entire business unit product portfolio
Analyze the market to derive which activities are relevant and launch appropriate promotions to achieve set goals.

What you need (Required):

Bachelor's degree required
8+ years of experience required
Medical Device Experience required
Intermediate to advanced understanding of business strategy, marketing brand and business plans, product launch strategy and support, marketing and sales execution, and sales support preferred.
Must be an excellent communicator and able to present to large audiences

What you need (Preferred):

Degree in Marketing, Business, or Computer Science
Sales or marketing experience in healthcare IT or software

Travel Percentage: Up to 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Other facts

Tech stack

Brand Management,Marketing Strategy,Consumer Engagement,Market Analysis,Product Launch,Sales Support,Customer Relationships,Communication,Collaboration,Healthcare IT,Digital Technology,Pricing Strategy,Market Penetration,Team Leadership,Clinical Practice,Education Programs

About Stryker

Stryker is a global leader in medical technologies and, together with our customers, we are driven to make healthcare better. We offer innovative products and services in MedSurg, Neurotechnology and Orthopaedics that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. More information is available at stryker.com and careers.stryker.com.

Facts:
● 2024 Sales: $22.6 billion
● Industry: Medical Instruments & Supplies
● Employees: 53,000 worldwide
● 40 years of sales growth leading up to 2020
● 44+ Manufacturing and R&D Locations Worldwide
● $1.5 billion spent on research and development in 2024
● ~14,200 patents owned globally in 2024
● Products sold in ~75 countries
● Fortune 500 Company
● 7 consecutive years as one of Fortune's World's Best Workplaces

Stryker’s social media community guidelines: https://www.stryker.com/content/m/legal/social-media-community-guidelines/en/index.html

Notice Regarding Employee Conduct on Facebook/LinkedIn
Meta/LinkedIn does not permit employers to verify or validate “employees” in the (META: “Works at” LinkedIn: “Experience”) section of users’ profiles. Please be aware that the views expressed by individuals on their personal accounts and do not necessarily represent the views of our company. If you encounter any issues with a person claiming to be our employee, we recommend using the “Report Profile” feature. If you’d like to report concerns to our Ethics Hotline, you may do so at: https://app.convercent.com/en-us/LandingPage/b6bb4e84-9fcb-ea11-a974-000d3ab9f296

Team size: 10,001+ employees

Website: http://www.stryker.com

LinkedIn: Visit

Industry: Medical Equipment Manufacturing

What you'll do

The Brand Manager will define and execute the brand and marketing strategy to achieve revenue goals and drive brand preference. They will lead cross-functional teams to launch new products and develop innovative marketing plans.

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Frequently Asked Questions

What does a Brand Manager, Triton do at Stryker?

As a Brand Manager, Triton at Stryker, you will: the Brand Manager will define and execute the brand and marketing strategy to achieve revenue goals and drive brand preference. They will lead cross-functional teams to launch new products and develop innovative marketing plans..

Why join Stryker as a Brand Manager, Triton?

Stryker is a leading Medical Equipment Manufacturing company.

Is the Brand Manager, Triton position at Stryker remote?

The Brand Manager, Triton position at Stryker is based in Kalamazoo, Michigan, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Brand Manager, Triton position at Stryker?

You can apply for the Brand Manager, Triton position at Stryker directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Stryker on their website.