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Sales Development Representative (DACH)
full-timeDobel

Summary

Location

Dobel

Type

full-time

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About this role

Join us on a journey of endless possibilities

At Strada, possibility isn’t just a promise – it’s the foundation of everything we do. We believe in unlocking potential for every colleague, creating a journey of growth, discovery, and impact.

With the support, resources, and opportunities we provide, you’ll build a fulfilling future – working on meaningful projects that span industries and regions, contributing to outcomes that matter.

Strada is a people, payroll, and technology leader simplifying international workforce management. Operating in 180+ countries, we design and deliver people-first solutions powered by cloud-based technology – helping organizations grow and enabling workforces to perform at their best.

Learn more at www.stradaglobal.com

Role

The Business Development representative (BDR) is responsible for producing and nurturing leads as well as advancing the sales process through prospecting exploration. The individual will conduct research to identify leads and reach business targets through a host of different channels including telemarketing, digital and social selling, and other outreach vehicles. They will proactively follow-up on all marketing originated leads from multi-touch campaigns and will influence local marketing activity providing vital input based on their interactions with prospects. The role will also support marketing activities including face-to-face events, webinars and general marketing campaigns offering extra opportunities to liaise and interact with prospects.

This role would support the Marketing lead for DACH and would work extensively with the DACH sales organization. The role would require constant engagement and interlinks with the local sales team as this role straddles both marketing and sales.  

Responsibilities

  • Direct outreach and follow-up on marketing originated/derived leads generated through external channels namely, telemarketing, digital and social marketing/selling and email marketing efforts
  • Carry out exploratory research and identify potential target accounts and decision makers within them
  • Collaborate with sales and presales teams to hone best sales approaches and angles
  • Create and deliver marketing qualified opportunities that can be handed off to sales and can be moved forward based on established/predefined criteria
  • Support marketing efforts at trade shows, exhibits, and other events where there is an opportunity to interact/meet prospects
  • Leverage market insights and intent data to target the right prospect organizations at the right time
  • Influence direct to prospect campaigns and messaging based on interactions with prospects
  • Increase Strada´s profile and awareness with prospects through key B2B social channels like LinkedIn and X
  • Get involved in local customer communities and attend industry events all in the means to garner more prospect conversations.

 Requirements

  • University or college degree
  • 2+ years’ experience in a business development role ideally in payroll/HR corporate environment
  • Fluent in German and English
  • Knowledge of sales principles, methods, practices, and techniques.
  • Strong communication skills (the gift of the gab)
  • Strong problem identification and objections handling skills
  • Exceptional verbal communication and presentation skills
  • Excellent listening skills.
  • Strong written communication skills.
  • Self- motivated, with high energy and an enthusiasm
  • Ability to work individually and as part of a team.
  • High level of integrity and work ethic
  • Digitally savvy: well versed in platforms like LinkedIn, X
  • Familiarity with CRM systems like SFDC (nice to have)

At Strada, our values guide everything we do:

  • Anticipate Customer Needs – We stay ahead of trends so our customers can grow and succeed.
  • Own the Outcome – We take responsibility for delivering excellence and ensuring things get done right.
  • Challenge Ourselves to Work Smarter – We move faster than the world around us to drive change and accomplish more.
  • Empower Each Other to Solve Problems – We tackle challenges head on, ask tough questions, and collaborate to find the best solutions.
  • Care About Our Work – We understand that what we do impacts millions, and we have a responsibility to get it right.

Preferred locations: Germany, Austria, Switzerland, Poland, Spain, Portugal

Benefits

At Strada, we support your whole self—offering a range of benefits for your health, wellbeing, finances, and future. These include health coverage, wellbeing programs, paid leave (vacation, sick, parental), retirement plans, learning opportunities, and more.

All offers are contingent on successful completion of background checks, where permitted by law and as appropriate for the role. These may include identity, education, employment, and in some cases, criminal history verification, checks against global watchlists, credit reports, and/or drug testing. You’ll be informed of the specific checks applicable to your role and location during the recruitment process.

Our commitment to Diversity and Inclusion

Strada is dedicated to fostering a diverse, equitable, and inclusive workplace where everyone feels valued and supported. We believe that embracing differences strengthens our teams and drives innovation and success.

Diversity Policy Statement

Strada is an Equal Opportunity Employer and prohibits discrimination based on legally protected characteristics. We provide reasonable accommodations for disabilities and religious practices. Applicants may request a reasonable accommodation by contacting their recruiter.

Authorization to work in the Employing Country

To be considered, you must have current and future work authorization in the country where you're applying, without the need for visa sponsorship by Strada.

Please note: This job description does not limit Strada’s right to assign or reassign responsibilities, including to subsidiaries, partners, or future business purchasers.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

DISCLAIMER:


Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Strada business units.

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Other facts

Tech stack
Lead Generation,Prospecting,Telemarketing,Digital Selling,Social Selling,Outreach,Lead Follow-up,Account Identification,Sales Approach,Marketing Qualified Opportunities,Event Support,Market Insights,Social Media Engagement,German Fluency,English Fluency,Communication Skills

About Strada

About Strada

Strada helps insurance brokers, MGAs, and carriers scale with AI agents that handle sales & service calls 24/7.

About Strada

Strada is reimagining how people interact with insurance companies, one conversation at a time. We build voice and text-based AI agents that turn clunky, frustrating experiences into fast, helpful, and human-like conversations. Our agents talk to thousands of real customers every day: helping them get quotes, update their policy, file claims, and solve problems without waiting on hold. Behind the scenes, we're combining LLMs with insurance-specific data to deliver real outcomes. We're already live with major carriers, MGAs, and brokerages, and scaling extremely fast. The impact is tangible: shorter call times, happier customers, and thousands of hours freed up for human teams to focus on what matters most. Based in San Francisco, Strada is backed by Y Combinator, top VCs and operators from Deel, PagerDuty, Sardine and many more.

Incredibly high performing team, bar is set very high for work ethic,

intelligence, and velocity

All team members come from companies with very strong product & engineering

cultures

Humble-smart personalities

Prioritizing slope over intercept - willing to invest in more junior

engineers who are hungry, have raw smarts, and want to learn

Industry: InsurTech
Founding Year: 2023
Last funding round: SEED

Join the team

  • Incredibly high performing team, bar is set very high for work ethic, intelligence, and velocity

  • All team members come from companies with very strong product & engineering cultures

  • Humble-smart personalities

  • Prioritizing slope over intercept - willing to invest in more junior engineers who are hungry, have raw smarts, and want to learn

Employee benefits

Competitive salary
Employee-friendly equity terms (restricted stock, early exercise)
Health, dental & vision insurance
Gym membership
Work directly with the founding team in a high-ownership role

What you'll do

  • The Business Development Representative is responsible for generating and nurturing leads, advancing the sales process through exploration, and conducting research to identify targets using channels like telemarketing, digital, and social selling. This role also involves supporting marketing activities such as events and webinars, requiring close collaboration with the DACH sales organization.

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Frequently Asked Questions

What does a Sales Development Representative (DACH) do at Strada?

As a Sales Development Representative (DACH) at Strada, you will: the Business Development Representative is responsible for generating and nurturing leads, advancing the sales process through exploration, and conducting research to identify targets using channels like telemarketing, digital, and social selling. This role also involves supporting marketing activities such as events and webinars, requiring close collaboration with the DACH sales organization..

Why join Strada as a Sales Development Representative (DACH)?

Strada is a leading InsurTech company. They offer great benefits including Competitive salary, Employee-friendly equity terms (restricted stock, early exercise), Health, dental & vision insurance.

Is the Sales Development Representative (DACH) position at Strada remote?

The Sales Development Representative (DACH) position at Strada is based in Dobel, Baden-Württemberg, Germany. Contact the company through Clera for specific work arrangement details.

How do I apply for the Sales Development Representative (DACH) position at Strada?

You can apply for the Sales Development Representative (DACH) position at Strada directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Strada on their website.