The Company

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™.  Join our top-notch team of more than 50,000 high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, STANLEY, CRAFTSMAN, BLACK+DECKER, and other strong brands.

The Role

Stanley Black & Decker (NYSE: SWK) is seeking a strategic, innovative and results-oriented Regional Brand President for our flagship DEWALT portfolio in North America to translate global brand strategies into winning regional initiatives for the brand. Reporting directly to the Chief Commercial Officer for Americas, this leader is responsible for driving innovation, managing regional Brand strategies, and leading cross-functional teams to achieve business objectives such as market growth, product innovation, and sales and profit targets. This role requires a deep understanding of users and customers and the ability to tailor global strategies to succeed in the North American market. 

The DEWALT Regional Brand President & GM, North America will collaborate cross-functionally to deliver market leading brand execution and commercial results. This critical leader will ensure consistent brand activation and be a direct line of connectivity across our core Retail, Commercial, Industrial and Farm & Hardware channels in the region.

This position can be based in a number of remote locations on the East Coast.

Primary Accountabilities

Brand Marketing Execution

• Ensure consistent brand presence, positioning, and representation across North American channels of Retail, Commercial & Industrial and Farm & Hardware.
• Collaborate with Americas Marketing to localize and activate brand campaigns.
• Lead execution of regional marketing activation plans, ensuring alignment with overall brand strategy and market needs.
• Monitor and optimize marketing effectiveness to drive brand growth and engagement.

Category Management

• Implement regional go-to-market strategies in partnership with cross-functional teams.
• Drive adoption and execution of focused trade plans to maximize category growth.
• Own regional brand P&L, ensuring financial targets are met and exceeded.
• Execute winning regional plans, adapting global strategies for local relevance and effectiveness.

Product Development

• Oversee excellence in regional new product launches, ensuring flawless execution and market readiness.
• Identify and communicate specific regional requirements to global product teams.

• Manage product forecasting and Sales & Operations Planning to ensure supply alignment and commercial success in the region.
• Support sales growth strategies with commercial teams through strong partnerships both internally and externally.  Partner to deliver best in class service levels for our customers.

Business Accountability

• Drive business performance and accountability for in-market execution and results.
• Ensure delivery of monthly, quarterly, and annual business objectives, reporting progress
• Analyze market trends and performance metrics to inform strategic decisions and continuous improvement

Talent Stewardship

• Foster strong a learning culture that is focused on speed and agility to deliver growth objectives. 
• Lead through teaching to drive change management.
• Build followership and engagement for a best-in-class brand capability through improved succession planning, organizational assessment, identification of key skill gaps, and overall talent strategies that link with business goals.

Candidate Profile

The successful candidate will have demonstrated success leveraging global brand strategies for regional execution across North America, preferably in another leading consumer durables or manufactured products setting with a strong brand-driven culture. 

• Hands-on leader with excellent communications skills and a broad background with a foundation in general management and a business ownership mindset.

• Multi-channel expertise (Retail, eCommerce and Independent) is critical along with strong Commercial acumen, data-driven decision-making skills and end-user centric approach.
• 15+ years of experience elevating a diverse portfolio and developing a product marketing agenda into a sustainable growth engine. A deep understanding of digital and traditional marketing channels, emerging trends, and customer insights.
• Bachelors in Marketing, Business Administration, or related field.  MBA preferred.
• Strong background in innovation strategy and experience successfully developing new products, including creating strategic roadmaps, and establishing cadence for product lifecycle management.

• Ability to blend business acumen, technical understanding, and industry knowledge to convert market opportunities into executable brand portfolio strategies; demonstrates a strong understanding of the competitive and customer landscape.

• Strong relationship builder with a collaborative approach across a global organization. Highly effective at working in a matrixed environment to influence and drive results.

The Details:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

You will get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We are more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We are visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected].  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)