About this role
About the Role
Role: Commercial Marketing Manager, Asia Pacific (1-year contract)
Main Responsibilities
- Accountable for the commercial marketing performance of the APAC region (LFL sales and gross profit) – deliver stretch EBITDA target and the customer proposition in our restaurants ensuring we are truly “The best part of the journey” for our customers
- Drive commercial activity plan for the region (commercial initiatives, marketing activities including but not limited to loyalty programs, social media, digital etc.)
- Responsible for strategies and development regarding range, price, promotions, LTO’s, visual merchandising brand identity, brand guidelines and innovation.
- Commercial evaluation of initiatives with support from Analytics team
- Review and provide guidance - report results to monitor performance; assess whether forecast has been achieved and EBITDA can be banked; and course correct where necessary
- Price strategies and architectures
- Commercial space planning & space management
Category & Channel Management
- Commercial customer journey strategies and optimization through in & out of restaurant touch points
- rive improvement in customer satisfaction results across various mediums
- Brand planning and proposition management (brand guidelines, concept descriptions, audits etc.)
- Brand relationship management (local / 3rd party / international) - Liaise with key stakeholders to ensure successful implementations and support contacts with clients/brand owners etc
Concept design & refresh
- Support local country teams with new openings including pre-opening plans – creation and delivery of new concepts/service initiatives and manage the commercial set up for new openings including range, pricing, POS, merchandising, space management and planograms
Commercial sustainability
- Support brand & supplier negotiations such as beverages, food distribution
- Ownership and management of 3rd Party Brand relationships where appropriate
- Advise the business of emerging trends and opportunities in customer experience, collate case studies, sharing and promoting the adoption of best practices across the APAC region
- Leadership, coaching and development of country marketing teams
Person Specification
- Proven experience developing and delivering commercial and marketing plans, leveraging all commercial levers (price, range, display and space, upselling, margin, and category optimisation) to achieve results
- Track record of delivering profit targets and working successfully in a sales environment
- Prior experience in the food & beverage or retail industry within the country
- Strong analytical skills with the ability to drive decision‑making based on evidence rather than intuition
- Ability to extract business insights from analysis and present findings and recommendations persuasively
- Demonstrated capability to develop innovative ideas to drive both top‑line and bottom‑line growth, with a test‑learn‑refine approach to operationalization
- Experience managing and influencing senior stakeholders
- Proficiency in English
- Experience managing client relationships effectively
- Excellent knowledge of external trends in the food & beverage and/or grocery industry
- Solid understanding of the impact of external factors on growth, including competition and seasonality
- Good grasp of operational realities within business units
Other facts
About SSP
SSP is a global leading operator of food and beverage outlets in travel locations employing 49,000 colleagues in around 3,000 units across nearly 40 countries.
We specialise in designing, creating and operating a diverse range of food and drink outlets in airports, train stations and other travel hubs across six formats: sit-down and quick service restaurants, bars, cafés, lounges, and food-led convenience stores. Our extensive portfolio of brands features a mix of international, national, and local brands, tailored to meet the diverse needs of our clients and customers.
Our purpose is to be the best part of the journey, and our focus is on making every journey taste better – bringing great food and welcoming hospitality to travellers across the globe. Sustainability is crucial for our long-term success, and we aim to deliver positive impact for our business while uniting stakeholders to promote a sustainable food travel sector.
Our people are at the heart of our business and our values are integral to our business, underpinning everything we do.
• TEAM. Team is everything. We actively support, respect and care for each other. With collaboration at the heart, we build strong relationships and deliver safe outcomes.
• PASSION. We bring energy, passion and commitment to everything that we do. Taking pride in our work, we go the extra mile to make every journey count.
• CURIOSITY. We approach everyday with open minds and thoughtful questions. We are agile and customer-focused, always looking for ways to deliver an exceptional experience.
• OWNERSHIP. We own our role completely, caring for every detail that shapes the SSP experience. Through genuine hospitality and continuous improvement, we make every moment matter.
www.foodtravelexperts.com
What you'll do
- The Commercial Marketing Manager is accountable for the marketing performance of the APAC region, focusing on sales and gross profit while delivering a strong customer proposition. Responsibilities include driving commercial activity plans, managing brand relationships, and supporting new openings.
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