Job Title: Business Development Support Specialist
Location: Aflex - Bradley Business Park
Location Type: Remote
Website: https://www.wmfts.com/en/
Group: https://www.spiraxgroup.com/

Watson-Marlow Fluid Technology Solutions is part of Spirax Group, a FTSE100 and FTSE4Good multi-national industrial engineering Group with expertise in the control and management of steam, electric thermal solutions, peristaltic pumping and associated fluid technologies.

When you join us, you will be integrated into a cooperative and encouraging team, participate in challenging yet critical work, and experience ongoing growth opportunities to help you achieve your full potential. Visit our website to learn more.

Job Summary:
We are seeking a talented and motivated Business Development Support Specialist to join our dynamic team.

Key Responsibilities:

We are seeking a dynamic and results-driven Business Development Support Specialist. With a strong bias to lead generation and pipeline management. This hybrid role blends traditional business development support responsibilities with a proactive approach to market engagement and lead generation. The ideal candidate will be as comfortable interacting in a sales function with customers and key commercial stakeholders.

Business Development

• Identify and pursue new business opportunities in target markets and sectors
• Build and maintain strong relationships with prospective and existing clients.
• Working with central and regional marketing teams to gain deeper insight to achieve sales targets and expand customer base.
• Collaborate with cross-functional teams to tailor solutions that meet client needs.

Market awareness led growth

• Work closely with the sales & marketing teams to ensure lead generation activity aligns with brand positioning and messaging.
• Leverage campaigns through support and collaboration with channel partners.
• Analyse market trends, customer insights, and competitor activity to inform sales strategies.
• Represent the company at industry events, trade shows, and networking opportunities to enhance brand visibility.

Strategic Planning & Reporting

• Develop and maintain a robust pipeline of qualified opportunities through CRM, Protel market insight and sales navigator.
• Has oversight of all Aflex leads through CRM to advise sales Director and focus Aflex SME activity.
• Report on KPIs, campaign performance, and ROI of group, direct and distributor led sales initiatives.
• Provide feedback to product and marketing teams to refine offerings and messaging.
• Support CPD training development.

• Proven experience in business development and/or sales (B2B preferred).
• Strong understanding of the fluid transfer/flexible hose market and customer base across Life Science, Process Industries and Automotive sectors.
• Excellent communication, negotiation, and presentation skills.
• Experience in campaign management considered advantageous.
• Ability to think strategically and execute tactically.
• Experience with CRM systems and campaign management tools considered advantageous
• Degree in Business, or a related field (or equivalent experience).
• 5+ years of experience in a commercial role

At Watson-Marlow, we believe in taking care of our colleagues. We offer a generous benefits package, including:

• A competitive salary
• Flexible working arrangements
• A generous holiday allowance
• Three days’ paid volunteering leave
• Additional support and benefits through our Everyone is Included Group Inclusion Plan

Everyone is Included at Spirax Group
We are passionate about creating inclusive and equitable working cultures where everyone can be themselves and achieve their full potential. For us, that means supportive teams and strong relationships where everyone’s contribution is valued - across social and cultural backgrounds, ethnicities, ages, genders, gender identities, abilities, neurodiversity, sexual orientation, religious beliefs, and everything else that makes us human and unique.

We want everyone to be able to make their difference here, so we will always consider requests for flexible working.

We know that everyone needs some extra help from time to time too, so we have introduced a range of additional benefits through our Group Inclusion Commitments. These include

• Gender-neutral parental leave
• 15 days of extra paid caregiver leave
• Paid time off and support for anyone experiencing pregnancy loss or domestic abuse
• Menopause-friendly workplace principles and more

Learn more at spiraxgroup.com/inclusion.

We are also a Disability Confident Committed Employer. If you would like to apply using this scheme, please select this option in our application form.

We are an equal opportunity employer committed to fostering an inclusive and diverse workplace. We encourage candidates from all backgrounds to apply.

If you require accommodations during the application process, please let us know.

Company Overview
At Watson-Marlow Fluid Technology Solutions, part of Spirax Group, we are driven by innovation and are dedicated to creating an inclusive workplace where everyone is empowered to make a difference. As a world leader in manufacturing peristaltic pumps and associated fluid path technologies for the life sciences and process industries, we offer a wide range of products, including tubing, specialised filling systems and products for single-use applications.

Our shared Purpose is to create sustainable value for all our stakeholders as we engineer a more efficient, safer and sustainable world. Our technologies play an essential role in critical industrial processes and industrial equipment across industries as diverse as Food & Beverage, Pharmaceutical & Biotechnology, Power Generation, Semiconductors and Healthcare. With customers in 116 countries, we provide the solutions that sit behind the production of many items used in daily life, from baked beans to mobile phones!

Our inclusive culture and Values, unites us, guides our decisions and inspires us everywhere that we operate. We support our colleagues to make their difference for each other as well as customers, communities, suppliers, our planet and shareholders by creating a truly equitable working environment where everyone feels included.