About this role
The purpose of the Business Analyst position is to conduct analytical activities to support Southern Company Gas’ local distribution companies including data analysis, KPI reporting, segmentation, and research. The Business Analyst supports sales, business development, national accounts, and other business units with data, analysis, project/program evaluation, and planning and strategic decision-making.
This position may be filled as Business Analyst I, II, III, IV or V. Individuals who demonstrate advanced skills in terms of work experience, education, and certifications may be eligible for the more advanced position.
This position follows a Hybrid Work Schedule. Employees are required to be in the office Four (4) Days per week.
Representative Duties and Responsibilities:
- Maintain and manage several databases and Power BI dashboards to support the Growth & Retention department. Create new Power BI dashboards providing tracking, trending, reporting, and business insights.
- Prepare recurring reports to assist sales, business development, and national accounts teams.
- Compile, maintain, track, and report data from external sources to include energy prices, energy cost comparisons, as well as a variety of economic indicators.
- Complete ad hoc requests for research, analysis, and reporting by pulling from diverse internal and external data sources, implementing the appropriate method of analysis, and presenting relevant insights.
- Track and report on program effectiveness, including web analytics, response rates, and conversion rates.
- Segment customers to analyze behavior to determine optimum product offerings, messaging, channels, audience, and programs to achieve business goals.
- Support sales management in identifying new customers, markets, trends, and applications for natural gas and assess the business impact.
- Consolidate analysis, summarize key findings and trends, and produce presentations.
- Apply industry, marketing, business, and analytical knowledge to support business decisions and offer fresh and creative ideas for digital ads and marketing collateral.
- Support departmental campaigns, programs, and initiatives by offering relevant ideas and strategies and tracking applicable metrics.
- Responsible for forecasting customer growth and attrition with the use of statistical software.
- Provide research assistance for strategic planning and business development efforts as well as ad-hoc research requests.
- Develop and administer internal and external surveys and provide full analysis of survey results.
- Provide support and help manage programs focused on increasing the use of natural gas to include advertising, market research, rebates, field initiatives, etc.
- Collaborate directly with natural gas marketers on opportunities to educate consumers on the benefits of natural gas and conversion opportunities.
- Perform data quality verification checks on new and existing projects, customer data records, etc.
- Provide backup assistance to other roles within the department, as needed.
- Participate in special projects, as requested.
- Other duties as assigned.
Desired Qualities & Abilities:
- Strong analytical skills.
- High level of proficiency with Microsoft Excel and Power BI.
- Advanced Microsoft office skills (Word, SharePoint, and PowerPoint)
- Possess a robust attention to detail and ability to manipulate and analyze large datasets to identify trends, insights and/or solutions.
- Proven ability to convert data into meaningful and actionable reports and presentations that successfully communicate information to management.
- Exhibit high level of personal responsibility to data analysis and independently set priorities of tasks amongst multiple assigned projects.
- Ability to manage and prioritize multiple projects simultaneously along with good organization and time management skills.
- Excellent interpersonal and written communication skills.
Level I:
- Education and Experience Required:
- BA/BS degree in Business, Finance, Economics, Statistics, or related field
- Up to 2 years’ experience performing data analysis
Level II:
- Education and Experience Required:
- BA/BS degree in Business, Finance, Economics, Statistics, or related field
- 2-3 years’ data analysis experience
- Preferred:
- Utility, natural gas or other energy industry experience
Level III:
- Education and Experience Required:
- BA/BS degree in Business, Finance, Economics, Statistics, or related field
- 3-5 years’ data analysis experience
- Demonstrated research, data mining, and analytics skills
- Demonstrated ability to translate data into actionable recommendations
- Advanced Proficiency of business analytics software and technical tools (Excel, PowerPoint, PowerBI)
- Advanced level presentation of analysis results
- Ability to conduct trending and analysis to identify root causes and possible solutions
- Preferred:
- Utility, natural gas or other energy industry experience
Level IV:
- Education and Experience Required:
- BA/BS degree in Business, Finance, Economics, Statistics, or related field
- 5-7 years’ data analysis experience
- Demonstrated research, data mining, and analytics skills
- Demonstrated ability to translate data into actionable recommendations
- Advanced Proficiency of business analytics software and technical tools (Excel, PowerPoint, PowerBI)
- Advanced level presentation of analysis results
- Ability to conduct trending and analysis to identify root causes and possible solutions
- Preferred:
- Utility, natural gas or other energy industry experience
Level V:
- Education and Experience Required:
- BA/BS degree in Business, Finance, Economics, Statistics, or related field
- 7+ years’ data analysis experience
- Demonstrated research, data mining, and analytics skills
- Demonstrated ability to translate data into actionable recommendations
- Advanced Proficiency of business analytics software and technical tools (Excel, PowerPoint, PowerBI)
- Advanced level presentation of analysis results
- Proven track record of business model creation and management
- Provide leadership qualities to the department
- Preferred:
- Utility, natural gas or other energy industry experience
Success Factors:
Executing for Results Collaboration and Building Relationships
Learning and Thinking Industry Knowledge/Business Acumen
Honoring Corporate Values & Standards
Working Conditions/Physical Requirements:
- Infrequent travel required (0-5%)
About Southern Company Gas
Southern Company Gas is a wholly owned subsidiary of Atlanta-based Southern Company (NYSE:SO), America’s premier energy company. Southern Company Gas serves approximately 4.2 million natural gas utility customers through its regulated distribution companies in four states and approximately 600,000 retail customers through its companies that market natural gas. Other nonutility businesses include investments in interstate pipelines and ownership and operation of natural gas storage facilities. For more information, visit southerncompanygas.com.
Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf. Additional and specific details about total compensation and benefits will also be provided during the hiring process.
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Other facts
About Southern Company
Together with our subsidiaries, we deliver clean, safe, reliable and affordable energy to our 9 million customers. Our focus is doing so with service excellence.
That means we are leaders who take action to meet our customers’ and communities’ needs while advancing our commitment to net zero emissions by 2050. We create community value through energy, social, economic, and environmental progress.
We do this through electric operating companies in three states and natural gas distribution companies in four. Our family of companies draw on diverse energy sources to create the best mix for our service areas, including electricity, natural gas, solar power, carbon-free nuclear, and other sustainable sources.
We leverage our leading distributed energy infrastructure company and other innovative technology to better serve every customer. Our competitive, national generation company serves wholesale customers, and our family includes a fiber optics network, and telecommunications services.
What you'll do
- The Business Analyst conducts analytical activities to support local distribution companies, including data analysis, KPI reporting, and project evaluation. They prepare reports, manage databases, and provide insights to support sales and business development efforts.
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