About this role
Job Summary:
We’re looking for a results-driven Digital Marketing Specialist with experience in the automotive retail industry to help us attract, engage, and convert customers through digital channels. You’ll manage day-to-day execution of campaigns across paid media, email, SEO/SEM, and web. Ideal candidates have hands-on experience with tools like Google Ads, Meta Ads, GA4, and CRMs used in auto retail, plus a sharp eye for what drives customers to take action.
Key Responsibilities:
· Plan and execute digital marketing campaigns focused on driving leads, service appointments, and showroom traffic.
· Manage paid advertising across Google, Facebook, Instagram, Display, and other platforms; monitor performance and optimize based on data.
· Create and schedule email campaigns for sales events, service promotions, and follow-ups using marketing automation tools.
· Collaborate with dealership sales and service teams to align offers and promotions with local market needs.
· Maintain and update website content, landing pages, and inventory feeds; ensure accurate representation of products and offers.
· Analyze performance metrics and report on KPIs—traffic, leads, conversions, ROI 3
· And proactively provide business recommendations including market/industry trends to improve customer performance.
· OnBoarding new customers and programs internally and also with vendor partners
Qualifications:
· 3+ years of experience in digital marketing, ideally in the automotive retail space.
· Strong understanding of paid media, SEO/SEM, social, and CRM marketing tactics.
· Proficient in Google Ads, Facebook Business Manager, Google Analytics (GA4), and marketing automation platforms (e.g., VinSolutions, Dealer.com, or equivalent).
· Solid writing skills for email, ad copy, and website content.
· Ability to work in a fast-paced environment and juggle multiple campaigns at once.
· Bachelor’s degree in Marketing, Communications, or a related field preferred.
Nice to Have:
· Experience with inventory marketing tools like Dealer Inspire, CarNow, or other dealer tech stacks.
· Working knowledge of automotive DMS platforms and lead handling processes.
- Familiarity with video or creative production tools (Canva, Adobe, etc.).
EQUAL OPPORTUNITY EMPLOYER
SOLERA HOLDINGS, INC., AND ITS US SUBSIDIARIES (TOGETHER, SOLERA) IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. THE FIRM'S POLICY IS NOT TO DISCRIMINATE AGAINST ANY APPLICANT OR EMPLOYEE BASED ON RACE, COLOR, RELIGION, NATIONAL ORIGIN, GENDER, AGE, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, MARITAL STATUS, MENTAL OR PHYSICAL DISABILITY, AND GENETIC INFORMATION, OR ANY OTHER BASIS PROTECTED BY APPLICABLE LAW. THE FIRM ALSO PROHIBITS HARASSMENT OF APPLICANTS OR EMPLOYEES BASED ON ANY OF THESE PROTECTED CATEGORIES.
Other facts
About Solera
Solera is the global leader in vehicle lifecycle management software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions, and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving/Mentor, Explore, cap hpi, Autodata, and others. Solera empowers its customers to succeed in the digital age by providing them with a “one-stop-shop” solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, which Solera believes helps customers drive sales, promote customer retention, and improve profit margins. Solera serves over 280,000 global customers and partners in 120+ countries. For more information, visit www.solera.com.
What you'll do
- The Digital Marketing Consultant will plan and execute digital marketing campaigns to drive leads and showroom traffic. They will manage paid advertising, create email campaigns, collaborate with sales teams, and analyze performance metrics.
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