About this role
Position: Gerente de Marketing de Produtos
Work Location: Remote
Work Model: Remote
Product Launch Responsibilities:
- Comprehensive plan
- Effective communication
- Continuous alignment and feedback
Key responsibilities involved in the product or solution launch process:
- Market Research: With a cross-functional team comprised of Solenis employees and customers, and through a structured Blueprinting process, understand the needs, priorities, desires, and key unresolved pain points of a given market, sector, country, or business unit.
- Define market potential, situational analysis, SWOT analysis, winner strategy, organizational and strategic needs, and define an action plan to ensure excellence in execution.
- Product Positioning: Define how the product will add value to all stakeholders, what the differentiators will be, defining the value curve, product pricing, and a winning value proposition that highlights the product's benefits and resonates with customers.
- Launch Strategy: Develop a comprehensive launch strategy that includes:
- Industrial evaluation plan,
- Sales team training,
- Promotional materials,
- Target customer/location selection (beta trial) that offers the best conditions for an industrial evaluation,
- Monetizing the new product's full potential,
- Defining marketing, sales, and distribution channels.
- This strategy should be tailored to reach and resonate with the target audience.
Team Collaboration: It is essential to form a cross-functional collaboration team involving: Supply Chain, Planning, Regulatory, Quality, Purchasing, Marketing, Product Management, R&D, Sales, and post-sales technical support. These teams must work together to ensure a smooth launch and successful execution.
Performance Tracking: Monitoring and tracking key metrics to assess the value delivered and market reaction to the product launch is crucial. This helps measure the success of the launch and make necessary adjustments.
About Solenis
We are a chemical company committed every day to solving complex challenges in water treatment, process improvement, and hygiene for customers in the consumer, industrial, institutional, food and beverage, and pool and spa water markets—through people, expertise, and technology. We are a global leader in the production and application of specialty chemicals, focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and beverage, and pool and spa water markets.
Our mission is to be a trusted partner and deliver value by solving operational and sustainability challenges with the right people, the right expertise, and the right technology—providing solutions that help preserve natural resources and promote cleaner, safer environments.
At Solenis, you will find an excellent work environment with autonomy, challenges, and growth opportunities. We value diversity and are on a continuous journey to become a more diverse and inclusive company every day, which is reflected in our recruitment processes.
We emphasize that everyone is welcome, regardless of gender, race, sexual orientation, gender identity, age, disability, or any other characteristic. The selected candidate must demonstrate exemplary work ethics and high standards of integrity.
Come join the Solenis team!
Other facts
About Solenis
Solenis is a leading global provider of water and hygiene solutions. The company’s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, cleaners, disinfectants, and state-of-the-art monitoring, control and delivery systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments. Headquartered in Wilmington, Delaware, the company has 78 manufacturing facilities strategically located around the globe and employs a team of ~23000 professionals in 160 countries across six continents. Solenis is a 2025 Best Managed Company Gold Standard honoree.
For additional information about Solenis, please visit www.solenis.com or follow us on social media.
What you'll do
- The core responsibilities include conducting market research to understand customer needs and developing a comprehensive product launch strategy. Collaboration with cross-functional teams is essential to ensure a successful product launch and execution.
Ready to join Solenis?
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