Role: TikTok Shop Manager
Function: TikTok Shop Strategy, E-commerce Operations
Reports to: TikTok Shop Lead
Core Responsibility: Drive full-funnel growth for e-commerce clients through hands-on management and strategic development of TikTok Shops
Location: Remote (with optional London, Manchester, or Leeds office access)
Salary: £38,000 – £42,000 + Performance Bonus

For You Advertising is the UK’s leading TikTok-first agency for e-commerce brands. As TikTok’s preferred partner in the DTC and e-commerce space, we’re trusted by high-growth brands to drive sales, build full-funnel strategies, and unlock viral scale on the most powerful commerce platform of this decade.

From shop setup to high-converting content, we help brands master the TikTok ecosystem. Backed by dedicated support from TikTok’s internal teams and early access to the latest tools, our team operates at the cutting edge of the social commerce revolution.

We’re building the most elite TikTok commerce team in the UK—and we’re looking for A-Players who want to grow fast with us.

The Role

We’re looking for a TikTok Shop Manager to own the strategy and execution of TikTok Shops for a portfolio of e-commerce brands. This is a hybrid role: part performance strategist, part operational lead. You’ll manage the daily operations of TikTok Shops, oversee internal Affiliate Managers, and drive continuous revenue growth through best-in-class campaign, creator, and storefront execution.

This is the ideal role for someone obsessed with TikTok and social commerce—someone who thrives on testing, scaling, and delivering measurable e-commerce impact.

• Launch and manage TikTok Shops for multiple clients, overseeing product listings, pricing, inventory sync, and campaign strategy.
  Build and iterate monthly shop growth plans tailored to each client’s objectives.
• Own shop performance metrics and lead optimisations to drive conversion, traffic, and average order value.
• Report to the TikTok Shop Lead to help grow and build client relationships and portfolios

• Manage and support a small internal team alongside the TikTok Shop Lead (Affiliate Managers).
• Develop creator outreach strategies and sourcing to find the best creators
• Oversee influencer recruitment, content briefing, and performance
  

• Plan and execute shop-based sales initiatives: product launches, seasonal drops, and platform-wide promotions.
• Collaborate with internal teams to align campaigns with brand goals and KPIs.
• Monitor campaign performance and adapt based on trends, data, and platform insights.

• Act as the key strategic contact for TikTok Shop clients, providing performance updates and actionable recommendations.
• Deliver weekly and monthly reports with clear insight on performance drivers and next-step priorities.
  

6 Months In:

• Successfully managing 3–5 TikTok Shops with positive ROAS and consistent month-on-month growth.
• Building strong relationships with clients, internal teams, and creators.
• Streamlining internal affiliate and content workflows.
  

12 Months In:

• Playing a leadership role in evolving TikTok Shop strategy across the agency.
• Helping refine our internal playbook and becoming a go-to expert in the business.
• Training and mentoring junior team members to scale our offering.
  

• A self-starter with 2–3+ years in e-commerce, social commerce, or digital marketing.
• Deeply familiar with TikTok’s platform, tools, creators, and trends.
• Confident running multiple accounts at once, balancing detail and pace.
• Strong in communication, performance analysis, and cross-functional collaboration.
• Curious, accountable, and always asking: how can we scale this further?
  

• Experience managing a DTC store on Shopify, Amazon, or WooCommerce.
• Ran or supported TikTok Shop or Creator Marketplace campaigns.
• Previous agency or startup experience working across multiple brands.

• Competitive salary + performance-based bonus
• Flexible remote-first working
• Offices in London, Manchester & Leeds (if preferred)
• Extra holiday – including your birthday off
• Annual salary reviews
• Clear progression routes into senior or leadership roles
• Structured training & development
• Team socials and off-sites
• Company pension scheme
• Annual bonus scheme