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Manager- Marketing and Communications, ISEA
full-time•Gurgaon
About this role
About SKF
SKF started its operations in India in 1923. Today, SKF provides industry leading automotive and industrial engineered solutions through its five technology-centric platforms: bearings and units, seals, mechatronics, lubrication solutions and services. Over the years the company has evolved from being a pioneer ball bearing manufacturing company to a knowledge-driven engineering company helping customers achieve sustainable and competitive business excellence.
SKF's solutions provide sustainable ways for companies across the automotive and industrial sectors to achieve breakthroughs in friction reduction, energy efficiency, and equipment longevity and reliability. With a strong commitment to research-based innovation, SKF India offers customized value-added solutions that integrate all its five technology platforms.
SKF Purpose Statement
Together, we re-imagine rotation for a better tomorrow.
By creating intelligent and clean solutions for people and the planet
JOB DESCRIPTION
Position Title: Manager- Marketing and Communications, ISEA & ME
Reports To: Head of Communications, India and Southeast Asia
Role Type: Team Management
Location: Pune / Gurgaon
Job Responsibilities
Purpose of the role
Digital marketing is extremely important to our company's success, so you will play a crucial role in achieving our business objectives and driving revenue, user acquisition and brand awareness.
We’re looking for an experienced and passionate digital marketing expert who can plan and implement the digital marketing strategy in conjunction with the overall marketing objectives to support expansion and growth of SKF. In this role, you’ll be responsible for programs to generate, and nurture leads via events, SEM, email, retargeting and targeted social advertising etc.
We are expecting you to be as analytical and business savvy as you are creative and curious. An ability to think like a customer and desire to keep abreast of new trends and technologies are essential. Reporting to the Head of country communications and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate brand awareness and pipeline revenue. If you’re looking to make an immediate impact and be a high-visibility marketer within the organization, this is a company that offers you an opportunity to lead, learn and grow.
Job responsibilities:
Develop a comprehensive marketing plan to drive net new prospects.
Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline and brand awareness.
Liaise with sales teams to coordinate campaigns & strategies and deliver campaigns that resonate deeply with customers along buyer’s journey.
Monitoring and reporting campaign performance with granular tracking across relevant KPIs.
Manage vendor relationships, day-to-day production, campaign budgets and schedules.
Demand Generation:
Create a demand generation plan and budget in alignment with business, revenue targets and KPIs.
Run various demand generation activities such as Lead management, analysis, and monitoring of lead pipeline, lead qualification, and coordination with Sales representatives.
Implement new CRM platforms and testing methodologies as needed
Partner with business/sales team to ensure quality lead delivery and proper follow-up according to established SLAs.
What to expect
A challenging but rewarding role to explore the dynamic world of digital marketing in a B2B space
A free hand to try out innovative and targeted campaign strategies
Opportunity to interact with experienced business teams
Exposure to global project teams and evolve as a global working professional
What you should have
Extensive experience in B2B in development of creative campaigns and execution of email marketing, social advertising, SEM, and paid digital.
Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
Good knowledge and experience of SEO, PPC, Google AdWords, online marketing tools and CMS
Ability to work under deadline pressure and manage multiple projects across multiple lines of business
Ability to learn fast, balance priorities, and meet deadlines
Team player: organizing and managing with multiple stakeholders within the business
Self-motivated and self-managed: able to think independently, get feedback and find solutions.
Desired Skills & Experience
Bachelor’s degree in business, marketing, or related field
12-14 years of experience in digital marketing/ end-to-end marketing.
Interested, please share your updated profile – [email protected]
What you'll do
- The Manager of Marketing and Communications will develop and implement digital marketing strategies to drive user acquisition and brand awareness. This includes managing integrated campaigns, liaising with sales teams, and monitoring campaign performance.
About SKF
We fight friction to move the world forward.
20% of all energy consumed is spent overcoming friction.
At SKF, we’re constantly fighting that friction, to reduce energy waste and make the most of the resources we have.
Since 1907, we’ve been making some of the world’s most innovative bearings, seals, lubrication systems to reduce friction.
But we sell something bigger. Less friction means more energy saved.
By seeking out and reducing friction, we’re making industry smarter, more competitive, and more energy efficient. And in collaboration with other forward-thinking companies, actually tackling some of the most pressing challenges of our time. Ultimately, helping to build a more sustainable future where we can all do more with less.
This page showcases everything about Industrial Segment in India and Southeast Asian countries including Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
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Frequently Asked Questions
What does a Manager- Marketing and Communications, ISEA do at SKF?
As a Manager- Marketing and Communications, ISEA at SKF, you will: the Manager of Marketing and Communications will develop and implement digital marketing strategies to drive user acquisition and brand awareness. This includes managing integrated campaigns, liaising with sales teams, and monitoring campaign performance..
Is the Manager- Marketing and Communications, ISEA position at SKF remote?
The Manager- Marketing and Communications, ISEA position at SKF is based in Gurgaon, Haryana, India. Contact the company through Clera for specific work arrangement details.
How do I apply for the Manager- Marketing and Communications, ISEA position at SKF?
You can apply for the Manager- Marketing and Communications, ISEA position at SKFdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.