Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

• Drives outbound marketing activities. Designs action plans for their implementation and coordinates activities of various stakeholders.
• Develops and implements a unit-wide marketing plan, working with all departments to execute it. 
• Develops product requirements and specifications from a marketing perspective and contributes to pricing, product messaging, and product market positioning. 
• May develop product related Marketing strategies to drive product demand for assigned organizational unit(s) and may manage the outbound marketing activities for assigned products.
• May develop a forward-looking marketing strategy and product marketing plan in cooperation with accountable sales, product development, and other involved stakeholder.

Key Responsibilities:

Go‑to‑Market & Launches

• Lead go‑to‑market strategy for new products and major feature launches
• Own product launch planning, execution, and measurement
• Coordinate cross‑functional launch readiness with Product, Sales, Support, and Marketing

Positioning & Messaging

• Develop clear, differentiated product positioning and messaging by persona, and use case
• Create and maintain value propositions, product narratives, and storytelling frameworks
• Ensure consistent messaging across all customers‑facing channels
• Develop sales enablement materials (pitch decks, battlecards, one‑pagers, demos)
• Train sales teams on product value, competitive differentiation, and buyer pain points
• Partner with Sales Leadership to improve win rates and deal velocity

Market, Customer & Competitive Insights

• Conduct customer research to understand needs, pain points, and buying behavior
• Analyze market trends and competitive offerings
• Maintain up‑to‑date competitive intelligence and positioning strategies

Content & Demand Support

• Collaborate with Marketing on campaigns, content, and demand‑generation efforts
• Support creation of product‑led content including web pages, case studies, blogs, and webinars
• Contribute to pricing, packaging, and monetization discussions

Measurement & Optimization

• Define success metrics for launches and messaging effectiveness
• Track adoption, pipeline, revenue impact, and customer feedback
• Continuously optimize positioning and go‑to‑market strategies based on performance data

• 4–8+ years of experience in product marketing, product management
• Proven experience launching and marketing products successfully
• Strong written and verbal communication skills
• Experience working cross‑functionally with Product, Sales, and Marketing teams
• Ability to translate complex product features into clear customer value
• Strong analytical and strategic thinking skills

Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

The base pay range for this position is:

Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.

Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law: Applicants and employees are protected under Federal law from discrimination. To learn more, click here.

Reasonable Accommodations: Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you’re unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at [email protected]. Please note HR People Connect People Contact Center will not have visibility of your application or interview status.

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Export Control: “A successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”

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