GROUP PRODUCT MANAGER US BRANDS

MISSION

The Group Product Manager US Brands is responsible for developing and implementing the operational marketing strategy for two strategic prestige brands within Shiseido Italy: NARS and Drunk Elephant.
The role reports directly to the Brand Manager NARS & Drunk Elephant.

This position oversees go‑to‑market excellence, 360° launches, A&P management, forecast and POSM planning, business performance analysis, and cross-functional coordination. The GPM will play a key role in supporting brand growth, ensuring best-in-class execution and full alignment with international guidelines, requiring a balance of strategic thinking, project management and practical execution.

MAIN RESPONSIBILITIES

1. Brand Strategy & Product Operational Management:
   • Develop and communicate a clear local brand and product strategy in alignment with the annual marketing plan and global/EMEA guidelines.
   • Conduct ongoing market analysis to identify trends, consumer insights, competitive dynamics and growth opportunities for both brands.
   • Support and monitor the A&P mix, prepare inputs for budget reviews, and propose optimization actions to support business objectives.
   • Ensure consistency of assortment, pricing, and brand positioning within the local market.

2. 360° Go-to-Market & Launch Excellence
   • Collaborate with and coordinate all Marketing functions (including Trade, Media & PR, Digital, Merchandising and Education), Sales and Supply to implement product launch and consolidation
   • Ensure cohesive and efficient execution across channels, developing and implementing all necessary actions to meet business targets, while aligning with retailer strategies.
   • Provide structured pre- and post-launch analysis based on KPIs, qualitative feedback, and retailer-specific performance.
   • Guarantee full compliance with international brand guidelines and local commercial needs.

3. Forecast & POSM Management
   • Oversee forecasting for launches, animations and core business, in collaboration with commercial team, ensuring accuracy and cross-functional alignment.
   • Manage POSM planning, forecasting and allocation, ensuring correct volumes, deadlines, and budget adherence.
   • Monitor tester and promo stock levels, minimizing risks of obsolescence and excess.
   • Collaborate with Supply Chain to optimize availability and limit stock-outs or overstock situations.

4. Performance Analysis:
   • Monitor and analyze sell-in, sell-out, market share, stock levels, distribution KPIs and competitive trends.
   • Identify performance drivers, risks and opportunities, proposing corrective actions to maximize growth and profitability.
   • Prepare performance presentations for sales force meetings, budget reviews, business updates & reports, and meetings with international teams.
   • Manage operational inputs for budget files, A&P tracking, forecasts, P&L-related documents, and all required reporting.

5. Stakeholder Management & Cross-Functional Collaboration:
   • Act as point of contact for NARS & Drunk Elephant EMEA marketing teams.
   • Liaise with stakeholders to ensure timely alignment, feedback consolidation, and follow-up on key operational topics.
   • Organize marketing presentations and prepare materials, launch decks and documents for sales force meetings
   • Collaborate closely with Sales teams to build retailer marketing plans, cluster strategies, and local activations.

SKILLS AND COMPETENCIES

• • Bachelor’s degree in Business, Marketing, Management or a related field.
  • Proven experience in Product Management, Brand Management, or Marketing, preferably within Beauty, Luxury, or FMCG.
  • Excellent communication and presentation skills.
  • Strong analytical mindset and ability to interpret complex data (sell-in, sell-out, ROI). 
  • Advanced Excel proficiency and strong PowerPoint skills. 
  • Advanced English (mandatory for EMEA/Global interactions).
  • Strategic thinking and planning; strong project and time management skills.
  • Autonomy, precision, entrepreneurial attitude, and collaborative working style. 
  • Digital and social media awareness; understanding of omnichannel business drivers. 
  • Creativity, passion for beauty, ability to think outside the box

• • Alignment with the group’s « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.