Summary
Location
Barnsley
Type
full-time
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About this role
About Us
Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:
Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
Continuous professional growth and leadership opportunities.
Health, wellness, and financial benefits to offer peace of mind to you and your family.
World-class facilities and the technology you need to thrive – in our offices or yours.
Job Summary
We are seeking a Solutions Content Strategy Director to lead SHI’s thought leadership and content strategies for SHI’s Strategic Marketing team. This role will own the full lifecycle of content development, from concept to execution to measurement, while collaborating with key stakeholders across SHI. This position sits at the intersection of editorial and brand building and will develop and lead new and innovative strategies for bringing SHI’s storytelling to the right audiences.Own and elevate Strategic and Solutions Marketing content in all its forms — from web to thought leadership bylines to webinar and event storytelling. You’ll help shape our narrative across content mediums and executive voices to move B2B audiences to think differently.
Role Description
Lead flagship thought leadership: Own the strategy, development, and execution of SHI’s reports, embedding data, research, and frameworks into differentiated narratives.
Influence and align SHI’s POV: Partner with executives and stakeholders across the business, partner ecosystem and SMEs to ensure alignment and buy-in across services, solutions and sales.
Resonate with multiple audiences: Ensure initiatives connect with both leadership audiences in IT, Security, Data Center, and Procurement and practitioners (developers, architects, operators), showing the full portfolio and value of SHI.
Monitor industry and competitive trends: Track news, research, and competitive narratives to ensure SHI’s thought leadership is timely, differentiated, and part of the broader market conversation.
Measure and optimize impact: Define KPIs, track performance with analytics, and clearly communicate results back to stakeholders.
Lead content creation across formats: Build and execute content strategies across content mediums, including but not limited to web, guides, thought leadership reports, articles and event storytelling (session abstracts, talk tracks, occasional deck work).
Work with SHI marketing copywriters and creatives in a matrixed environment.
Champion and push our brand voice across content channels to differentiate the brand and stand out amongst a crowded ecosystem.
Behaviors and Competencies
Leadership: Can lead strategic team initiatives, inspire others to take leadership roles, and foster a culture of shared responsibility and continuous improvement.
Strategic Thinking: Can analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.
Business Acumen: Can provide strategic guidance and insights to drive overall business success.
Communication: Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.
Change Management: Can lead and model exceptional change management at all levels of the organization, can develop and implement change management strategies, and can coach others to improve their change management skills.
Collaboration: Can lead complex team projects, inspire others to collaborate effectively, and foster a culture of mutual respect and shared purpose.
Creativity: Can lead organizational transformation by fostering a culture of creativity, inspiring others, and driving breakthrough innovations.
Customer-Centric Mindset: Can lead strategic initiatives focused on improving the overall customer experience. Inspires and mentors others to adopt a customer-centric approach, fostering a culture of customer focus throughout the organization.
Data Analysis: Can lead data-driven initiatives, inspire others to adopt data analysis methods, and foster a culture of data literacy and informed decision-making.
Results Orientation: Can inspire a culture of results-orientation across the organization, setting high standards and holding everyone accountable for achieving results.
Strategic Implementation: Can lead the development and execution of comprehensive strategic plans, inspire and guide teams, and drive organizational change to achieve strategic objectives.
Skill Level Requirements
Experience in utilizing current marketing channels and techniques to effectively reach and engage target audiences. - Expert
The skill to assess market trends, consumer behavior, and competitive dynamics to inform strategic marketing decisions. - Expert
The capability to design and implement marketing strategies that align with the overall business strategy, driving organizational success through effective branding and market positioning. - Expert
Ability to build and maintain relationships with key stakeholders, including clients, partners, and board members, which is essential for fostering collaboration and ensuring organizational alignment. - Expert
Experience in developing and executing strategies to generate interest and support the sales process. - Expert
Understanding of IT industry trends and dynamics, ensuring continuous learning and staying ahead of market shifts. - Expert
Other Requirements
Completed Bachelor's Degree in Marketing, Business Administration, or a related field, or relevant work experience required
10+ years in editorial, content development, or related roles, with at least 10 years in B2B marketing environments.
4+ years of experience in a management position required
Portfolio that demonstrates a mastery of storytelling across a wide range of marketing and projects across various target segments and verticals.
Excellent communication and collaboration skills, with the ability to articulate and sell content ideas effectively.
Ability to thrive in a fast-paced, deadline-driven environment while maintaining a high level of attention to detail and quality.
Exceptional written communication skills and ability to produce clear, compelling, and creative copy.
Leadership and management experience, demonstrating the ability to build and inspire teams, uplevel work, motivate and resolve conflict and misalignment.
Background creating long-form content and event content, with a passion for writing and storytelling.
Proven ability to craft content that connects with B2B buyers across multiple personas and stages of the funnel
Ability to travel to SHI, Partner, and Customer Events
Ability to travel 25%
SHI UK is an equal opportunity employer and does not discriminate on the basis of race, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected status. We encourage applications from all qualified candidates and we are dedicated to providing a fair and accessible recruitment process.
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
Other facts
About SHI International Corp.
Think of SHI as your personal technology concierge. We connect your team with the IT solutions and services you need to support your organizational growth and employee experience.
Whether you’re building a modern hybrid workplace, defending against an evolving threat landscape, making the cloud work harder for you, or searching for ways to optimize your software portfolio, our friendly 6,000-person team is ready to solve what’s next for your organization.
Our in-house data center integration, device configuration, and deployment and license advisory services, plus our top-tier status with vendors and flexible financing make life simpler for IT decision makers.
Execute your IT vision with stress-free, scalable solutions you – and your people – will love.
SHI is proud to be the largest Minority/Woman Owned Business Enterprise (MWBE) in the United States.
What you'll do
- The Solutions Content Strategy Director will lead SHI’s thought leadership and content strategies, overseeing the entire content development lifecycle. This role involves collaborating with stakeholders to shape narratives and elevate marketing content across various formats.
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