About this role
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
The VP, Marketing will lead global category strategy, positioning, and go-to-market execution across a portfolio of Shark Beauty products. This role is essential in shaping Shark Beauty's growth trajectory through innovative product launches and consumer-focused branding efforts.
Key Responsibilities:
- Strategic Leadership: Develop and execute a comprehensive marketing strategy, aligned with the company's business objectives and brand values.
- Team Leadership: Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative and innovative work environment.
- Product Launches: Oversee the development and execution of successful product launch campaigns, ensuring maximum market impact and consumer engagement.
- Brand Development: Build and enhance the Shark Beauty brand, ensuring consistent messaging and a strong brand presence across all channels.
- Cross-Functional Collaboration: Work closely with product development, sales, and customer service teams to ensure cohesive messaging and a unified brand voice.
- Digital Marketing: Lead digital marketing initiatives, including social media, content marketing, and influencer partnerships, to drive online engagement and sales.
- Analytics and Reporting: Utilize data-driven insights to measure the effectiveness of marketing campaigns, optimize performance, and report on key metrics to senior leadership.
- Innovation: Stay ahead of industry trends and emerging platforms, continuously exploring new opportunities to enhance SharkNinja's marketing strategy.
Qualifications:
- 15+ years of marketing experience, with at least 5 years in a senior leadership role
- Expertise in product launches and brand strategy
- Proven ability to lead and develop teams, driving innovation and collaboration in a fast-paced environment.
- Strong analytical and financial management skills, with a focus on delivering measurable marketing impact.
- Bachelor’s degree in Marketing, Business, or a related field
Work Expectations:
This role is based in SharkNinja’s NYC office, with the expectation to be in the office at least 3-4 days per week to collaborate closely with the executive team and cross-functional partners.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Other facts
About SharkNinja
SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.
What you'll do
- The VP, Marketing will lead global category strategy and go-to-market execution for Shark Beauty products. This role is crucial for driving innovative product launches and consumer-focused branding efforts.
Ready to join SharkNinja?
Take the next step in your career journey