About this role
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
We are seeking a dynamic and commercially driven Trade Marketing Manager to own and manage the marketing relationship for a mall cluster our key UK&I retail partners. In this high-impact role, you will lead the trade marketing strategy for the Shark & Ninja brands for these partners across all relevant categories. You'll bring an integrated marketing mindset, ensuring all retail activities align with broader brand and business objectives. The position is based in our central London office (Hybrid - 3 days a week).
What You'll Do:
- Retail Partner Leadership:
Serve as the primary marketing lead for your cluster, owning the relationship and end-to-end planning, execution, and optimisation of retailer marketing initiatives. - Brand Leadership:
Lead trade marketing strategy and execution for the Shark & Ninja brands. - Omnichannel Marketing & Digital Commerce
- Lead activation across retailer media ecosystems (e.g. onsite, offsite, CRM, and data-led targeting)
- Partner with retailer category managers and digital teams to optimise the digital content, and conversion across key partners.
- Budget tracking & Commercial Accountability:
- Apply an integrated marketing lens to the planning and execution of Co-op and other marketing budgets to maximise return and alignment across channels.
- Own trade marketing performance for your retail accounts, with clear accountability for ROI, incremental revenue, and commercial delivery against targets.
- Data-Driven Optimisation:
Leverage internal data and insights from retailers and third-party vendors to optimise return on ad spend (ROAS) and drive continuous improvement. - Cross-Functional Collaboration:
- Work closely with the Sales team to ensure trade marketing plans support and enhance commercial targets.
- Partner with Category Marketing, Brand, Retail Display, Field Marketing, Strategy, Sales, and Analytics to ensure alignment with cross-category product launches and brand campaigns.
- Align trade marketing investments with UKI Media, Social, and PR teams to ensure unified and impactful customer-facing messaging.
- Global Collaboration:
Work with Trade Marketing colleagues across international markets to share learnings, best practices, and drive continuous improvement.
What You'll Bring:
- Experience working with major UK&I retailers and navigating complex joint business planning environments.
- Proven ability to plan across multiple categories within a brand portfolio, managing and balancing complex budget allocations.
- Proven ability to influence internal and external stakeholders.
- Strong understanding of ROAS and performance marketing metrics.
- A highly inquisitive mindset with a data-driven approach to problem solving and optimisation.
- Comfortable operating in a fast-paced, agile environment with the ability to pivot plans quickly.
- Excellent stakeholder management and communication skills – able to tailor narratives to different audiences and influence across functions.
- A growth-oriented, "explorer" mindset – forward-thinking, innovative, and never complacent.
- Outcome-focused – prioritising goals over rigid plans and comfortable with changing direction when new insights or challenges emerge.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Other facts
About SharkNinja
SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.
What you'll do
- The Trade Marketing Manager will lead the marketing strategy for Shark & Ninja brands across key UK&I retail partners, managing the relationship and execution of marketing initiatives. This role requires collaboration with various teams to ensure alignment with brand objectives and commercial targets.
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