About this role
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
OVERVIEW:
The Paid Social Specialist role will play an important role in the day-to-day strategy and execution of our media investment, focused on delivering revenue growth for DTC. This is a performance-based role, where you will be tasked with finding where to spend the next best dollar and proving out efficiency through sound measurement principles. Experience media-buying directly on social platforms is a must.
Key Responsibilities:
- Leads on day-to-day activation, optimization, and performance in-platform and with agency against DTC category revenue and forecast
- Support the paid social strategy within each brand, customizing based on the category’s full funnel activation and DTC revenue needs
- Assist in paid social investment growth by identifying new opportunities, proving revenue efficiency, and advocating for the channel
- Responsible for brand and category reporting on weekly basis and as ad hoc deliverables are requested, sharing cross-functionally on a regular cadence
- Partner with creative teams to produce high-impact, platform-specific content that drives revenue efficiently
- End-to-end creative process management such as briefing, feedback, legal approvals, trafficking, and reporting
- Collaborate closely with DTC teams on promotional periods, SKU assortment, and site changes
- Works and communicates closely with Manager on day-to-day deliverables
- Monitor competitor channel activity, spend, and creative to inform our strategy
- QA'ing agency work, ensuring accuracy and excellence in execution
Qualifications:
- 1-2 years of prior paid social buying directly in platform, brand- or agency-side, Meta and TikTok experience preferred
- E-commerce or B2C experience media experience preferred
- Foundational experience with data manipulation in Excel and data dashboards
- Excellent time management and organizational skills
- Foundational understanding of the performance media landscape and total marketing mix
- Excellent communication skills, with the ability to work with a variety of styles and personalities
- Thrives in a fast-paced environment, prioritize and manage multiple deliverables
- Ability to work collaboratively as a team and as a self-starter, owning a task from start to finish
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Other facts
About SharkNinja
SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.
What you'll do
- The Paid Social Specialist will manage the day-to-day strategy and execution of media investment focused on driving Direct-to-Consumer (DTC) revenue growth through performance-based spending and sound measurement principles. Key duties include leading in-platform activation and optimization, supporting brand-specific paid social strategies, and ensuring efficient revenue generation across categories.
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