Summary
About this role
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
About the Role
As a Local Marketing Manager for LATAM, you will own the end-to-end go-to-market execution in your region. You are the local consumer expert and executional lead, responsible for translating regional and global strategies into culturally relevant, commercially impactful marketing plans that drive growth.
This role is highly hands-on and cross-functional. You will work closely with cross-functional teams, including product development, sales and global teams, to understand market trends, competitive landscapes and consumer behaviors, using this data to inform marketing and pricing strategies.
Responsibilities
Go-to-Market & Brand Execution
- Support the execution of go-to-market communications across all consumer touchpoints.
- Localize regional messaging and creative to ensure clear consumer understanding of products and brand.
- Support development and rollout of assets across packaging, digital, social, influencer, and retail.
Product & Category Support
- Support local product launches and lifecycle activities in line with the regional roadmap.
- Build understanding of assigned categories, including consumer needs, pricing, and competitors.
- Help gather and summarize insights to support launch and planning decisions.
Channel & Commercial Support
- Support channel execution and retail activation aligned to business objectives.
- Assist with product listings, launch readiness, and distribution expansion.
Collaboration & Ways of Working
- Work cross-functionally within a local and regional matrixed organization.
- Be hands-on, organized, and adaptable, managing multiple priorities and timelines.
- Contribute ideas and practical solutions to improve execution.
Requirements
- 5+ years of experience in Marketing
- Strong experience executing go-to-market launches in a local or in-country role
- Proven ability to work effectively in a matrixed, global organization
- Deep understanding of local market dynamics, retail environments, and consumer behavior
- Strong commercial and analytical skills, with the ability to turn insights into action
- Highly collaborative, proactive, and comfortable working hands-on in the details
- Fluent in local language
- Experience working with distributors and/or emerging markets a strong plus
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Other facts
About SharkNinja
SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.
What you'll do
- The Local Marketing Manager for LATAM will execute go-to-market strategies and localize marketing plans to drive growth in the region. This role involves collaboration with various teams to understand market dynamics and consumer needs.
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