Brand Manager - BYD

Sfakianakis Group, the official importer of BYD, one of the fastest-growing automotive manufacturers worldwide, is seeking a:

Brand Manager

Responsibilities:

• Participates in the creation, monitoring and implementation of the annual budget
• Is responsible for the commercial development of the brand in the Greek market across all points of sale under their supervision
• Guides and evaluates sales teams according to BYD’s standards and strategic directions
• Achieves the brand’s quantitative and qualitative targets
• Proposes commercial policy actions, including promotional activities and sales incentives, taking into account competition and market trends
• Ensures a high level of customer experience and consistency throughout the customer journey
• Ensures compliance with corporate procedures, policies, health & safety regulations and network standards
• Collaborates with all departments and divisions of the Group to ensure consistent implementation of BYD’s strategy and brand standards
• Monitors competition and market developments, providing management with necessary insights and information

 Requirements:

• BSc degree in Business Administration, Marketing, Economics or a related field
• Proven experience in a Senior Brand Manager, Retail Director or equivalent senior role, preferably in the Αutomotive sector
• Experience with CRM systems, SP4, LMS and reporting tools (Excel, Power BI, dashboards)
• Project management, team leadership and collaboration skills
• Fluent English (written and spoken)

 Skills:

• Strong communication and negotiation skills
• Leadership and team management capabilities
• Analytical mindset with a results-driven approach

 What We Offer:

• Competitive compensation and benefits package.
• Company car, laptop and mobile phone.
• Participation in a Group insurance program.
• Dynamic and modern work environment.
• Continuous training and career growth opportunities in one of the fastest-growing market sectors.