Copy of Customer Lifecycle & Enablement Marketer

<p><strong>We don’t want to brag, but this is what you tell at parties 😎</strong></p> <p>Sendcloud is the complete shipping platform for e-commerce – enabling retailers, marketplaces, and fulfillment companies to scale their operations while delivering great shipping experiences. Born from a genuine need for a better way to ship, we’ve grown into one of Europe’s leading shipping platforms. Trusted by over 25,000 e-commerce businesses, Sendcloud is on a mission to solve shipping globally.<br><br></p> <p><strong>What you will do in this role 🧐</strong></p> <p>We don’t want to overstate it, but this role is instrumental in driving how customers adopt, succeed with, and expand within our product.</p> <p>You’ll partner with Growth to execute lifecycle programs and own the creation of enablement content that helps customers get value at scale — from guides and webinars to upsell education.<br><br>In this role you’ll be part of the customer marketing, but also be working closely with other departments&nbsp; like Customer Support, Customer Success and operations. <strong><br></strong><strong><br></strong><strong>You’ll:&nbsp;</strong></p> <ul> <li>Own lifecycle execution across all customer journey stages: <strong>Activation - </strong><strong>Enablement - </strong><strong>Expansion - </strong><strong>Loyalty</strong></li> </ul> <ul> <li>Build and run lifecycle campaigns end-to-end — including messaging, sequencing, and content<br><br></li> <li>Develop customer-facing enablement content such as:<br><br></li> <ul> <li>Onboarding and feature adoption guides and video’s</li> <li>Webinars and academy modules</li> <li>Expansion and upsell education</li> </ul> </ul> <ul> <li>Create reusable assets that reduce workload for CSMs<br><br></li> <li>Partner with CSM, Product, Growth, and Operations to close lifecycle gaps<br><br></li> <li>Continuously measure performance and iterate on programs using customer usage and feedback<br><br></li> </ul> <p><strong>You’ll know you’re winning when:</strong></p> <ul> <li>Feature adoption and early engagement metrics improve</li> <li>Annual plan adoption and expansion readiness increase</li> <li>Lifecycle programs run predictably and measurably</li> <li>CSMs regularly leverage your content as a force multiplier</li> <li>Growth Marketing feels supported and execution is faster</li> </ul> <p><strong><br></strong><strong>The perfect match has experience in✅</strong></p> <ul> <li>5+ years of lifecycle, customer, or growth marketing experience in B2B SaaS</li> <li>Strong hands-on content creation skills</li> <li>Comfortable owning execution, not just strategy</li> <li>Data-driven and outcome-focused mindset</li> <li>Excellent cross-functional collaboration skills</li> <li>Ability to work in fast-moving, high-impact situations and can navigate through ambiguity</li> <li>You’re a native Dutch or French speaker and are comfortable working professionally in English</li> </ul> <p><strong>You share our core values:</strong></p> <p><strong>💩&nbsp; No bullshit:We don’t like big egos, we like honesty, transparency &amp; openness. Share your mistakes with us and learn from them!<br><br></strong><strong>🎯&nbsp; Grow &amp; Win: Keep on learning and improving, from each other, mistakes and by actively searching for ways to keep on developing your skills<br><br></strong><strong>🎠&nbsp; Have fun:You are not afraid to be yourself and you love to be surrounded by your awesome colleagues!</strong></p> <p><strong>Benefits 🎉</strong></p> <ul> <li>Work within a vibrant, evolving, young and International company</li> <li>A good salary that grows with the company and your accomplishments</li> <li>Working in an internationally oriented, fast growing and well-funded scale-up</li> <li>After 3 years of employment, you get a sabbatical of 4 weeks from us</li> <li>Keep growing with a study budget of €2000,- per year!</li> <li>Stay fit in our Sendcloud gym!</li> <li>Pension scheme</li> <li>Discount on health insurance&nbsp;</li> <li>Access to many different discount programs, shop til you drop! 🛍</li> </ul> <p><strong><br></strong><strong>This role is based from our office in Eindhoven. We expect you to be in the office 3 days per week. </strong></p>