SS
CashCow | Email Marketing and Digital Communications Manager
full-time•Tbilisi
About this role
On behalf of CashCow, SD Solutions is looking for a talented Email Marketing and Digital Communications Manager to own mobile game attribution, tracking, and integrations end-to-end.
SD Solutions is a staffing company operating globally. Contact us to get more details about the benefits we offer.
We are looking for a Email Marketing and Digital Communications Manager to own the end-to-end communication strategy across push notifications, email, and in-app messaging. You will be responsible for the planning, messaging quality, and delivery of our global communications, working cross-functionally with content, design, and technical execution resources to drive player engagement and retention.
Responsibilities:
- Own the Player Journey: Lead messaging across the full lifecycle—from onboarding and engagement to retention and reactivation.
- Strategic Planning: Define campaign goals, messaging hierarchy, timing, and sophisticated segment logic.
- Creative Leadership: Brief content and design partners, ensuring high-quality deliverables that align with our brand voice and performance goals.
- Technical Coordination: Collaborate with Customer.io configurators and implementors to deploy automated flows and push notifications.
- Quality & Tone: Act as the final authority on QA, tone of voice, and UX clarity, ensuring all communications meet US-market best practices.
- Performance Optimization: Continuously monitor and improve messaging based on performance data and player behavior.
Requirements:
- Experienced: 4–7+ years in lifecycle marketing, CRM, or player communications (Gaming or App ecosystem experience is a major plus).
- Tech-Savvy: Hands-on experience with Customer.io, Braze, Iterable, or similar automation platforms.
- Strong UX Instincts: You have a natural feel for UX writing and messaging that drives action while maintaining a great user experience.
- Execution-Oriented: Highly organized and comfortable driving projects forward in a fast-paced environment.
- Global Standards: Deep understanding of US consumer communication standards and high-scale messaging.
Nice to have:
- Creative Strategist (UI/UX): Experience in UI/UX strategy and a strong eye for how visual layout and copy work together to optimize the player journey.
About the company:
CashCow is a fast-growing fintech company that is on a mission to revolutionize financial services through innovative technology. The team is building cutting-edge solutions to enhance user experience, streamline payments, and drive financial automation.
We focus on high-intent users, deep in-app progression, and monetization efficiency, leveraging data, automation, and creative excellence to bridge the gap between players and the games they love.
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What you'll do
- The Email Marketing and Digital Communications Manager will lead the messaging across the player journey, from onboarding to retention. They will also define campaign goals and collaborate with various teams to ensure high-quality communications.
About SD Solutions
SD Solutions is a Scaling Partner focused on end-to-end staffing services and consulting, providing tech companies with strategic solutions for global growth needs.
The company offers a transparent business model, where the Scaling Partner covers all back-office operations: payroll, legal entity, IT infrastructure, HR management and talent acquisition. It allows businesses to scale staff in the most efficient way - time and cost-wise.
There 40+ customers from the USA, Canada, UK and Israel who chose SD Solutions to:
-Build integrated branches and R&D centres in Europe and Latin America.
-Outsource business processes (Data Unit, Customer Support Studio, QA, DevOp/MLOps, SDR and Marketing Centers)
-Hire a contractor abroad (EoR)
-Grow fast with a Start-up scaling program
SD Solutions offers custom solutions to tech companies pushing forward the industry: fintech, cloud services, health tech, eCommerce, cybersecurity, etc.
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Frequently Asked Questions
What does a CashCow | Email Marketing and Digital Communications Manager do at SD Solutions?
As a CashCow | Email Marketing and Digital Communications Manager at SD Solutions, you will: the Email Marketing and Digital Communications Manager will lead the messaging across the player journey, from onboarding to retention. They will also define campaign goals and collaborate with various teams to ensure high-quality communications..
Is the CashCow | Email Marketing and Digital Communications Manager position at SD Solutions remote?
The CashCow | Email Marketing and Digital Communications Manager position at SD Solutions is based in Tbilisi, Georgia. Contact the company through Clera for specific work arrangement details.
How do I apply for the CashCow | Email Marketing and Digital Communications Manager position at SD Solutions?
You can apply for the CashCow | Email Marketing and Digital Communications Manager position at SD Solutionsdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.