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Associate Manager,Customer Marketing
full-timeShanghai

Summary

Location

Shanghai

Type

full-time

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About this role

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

• Responsible for the administrative and operational management of the Category Customer Marketing Team deployed for the Greater China Cluster
• Partner with Marketing and Sales in the timely execution of category specific platform driven commercialization and Base/Expand initiatives
• Jointly with the CM Manager, Marketing Director, Cluster GM, select & prioritize customer marketing initiatives to be deployed across cluster markets, based on local knowledge, and monitor consistency of local execution
• Deliver efficiency through scale and harmonization of materials across cluster
• Maintain responsibility for category execution in cluster lead market
• Develop Cluster Customer Marketing Team in both skills and capabilities

Essential Duties and Responsibilities:

Shopper

  • Adapt global brand stories and Big Ideas into high impact shopper campaigns with agency partners as part of MEDIA to SHELF
  • Propose and conduct Category specific shopper studies, applicable preferably to the Cluster, and Country specific where appropriate, and cascade study synopsis, learnings, implications and action plans to address opportunities
  • Develop instore and digital shopper toolkits for implementation, Communicate and align with Sales on execution scope and targets. (Channels, Store numbers, geographies, Resources, promotion budget)
  • Consolidate execution progress and facilitate Management Committee reviews

Sales and Operation (SOP)

  • Attend Step 1 meetings to highlight special topics and align on growth drivers
  • Accountable for special pack and promotional stock inventory offtake and resourcing
  • Provides shipment analysis
  • Bridge Step 1 output to Step 2 meetings

Promotion & Activity Budget Management

  • Efficient allocation of relevant promotion by activity and securing sales commitment for execution targets and scope
  • Tracks sales execution for learning and agile adjustments
  • Monitor pacing within budget
  • Alert finance and Man Comm of misalignment

MAPP (Merchandising Assortment Price Promotion)

  • Gives sales operation picture of excellence in store
  • Create standards of execution by channel and store segmentation
  • Designs brand merchandising
  • Determines Promotion Price thresholds

New Product Development and Category specific projects

  • Ensure Trade Bundles developed by the Platform are appropriately adopted/adapted by the Cluster, and implementation plans are prioritized, resources fairly and optimally allocated, and implementation monitored
  • Provides feedback, inputs to Platform as to what works best for the Cluster
  • Channel and Customer Support
  • Provide support to the Sales Team in the development and presentation of Joint Business Plan with major Global/Regional customers
  • Develop plans designed to optimize roll-out of channel strategies across markets, and ensure excellent execution of all plans for designated channels aligned with Platform directions

Processes

  • Supports Marketing Director in key areas like selection of projects, initiatives, prioritization and allocation of resources (promotions, mix component of trade spend, etc.), across Cluster Members and Categories.
  • Responsible for the development and securing sign-off of FOCO plans in line with Corplan

  • Partner with Finance, M&C in the development of price increase recommendation in line with DPM and Pricing Strategy

Administrative/Support Services/Capability Building

  • Develops appropriate tracking process, and scorecards to monitor distribution performance, competitive activities, trade sales
  • Supports Sales in developing action plans based on Advantage Survey results, and monitors execution
  • Assess Customer Marketing training and skills needs; cascade and put in practice learnings
  • Leads development of skills enhancement plans for entire cluster customer marketing team

Required Skills / Experience / Competencies:

  • Should have multi-functional experience in Customer Marketing, and either in Sales and/or Marketing, at least 3 years each in a Marketing & Commercialization and a Sales role
  • Bachelor’s degree and above

Preferred Skills / Experience / Competencies:

  • Knowledge of the Categories, pertinent Key Customers, and key Competitive set
  • Strong management and leadership skills
  • Proven track record of delivering objectives consistently
  • Strategic mind set, understands the strategic & tactical nature of the business.
  • Clear understanding of the different channel Go-To-Market principles/strategies, structures - SSS, Wholesale, Distributor, and Club.
  • Understands SC Johnson’s processes, and the interplay between the categories
  • Demonstrate ability to manage up and across organization.
  • Multi-function and multi-tasking abilities
  • Understands “ACNielsen” syndicated data, MINE and Adopt processes
  • Strong Computer skills, Microsoft Office
  • Delivers results
  • Manages executions diligently, with keen attention to details
  • People Leadership
  • Team building skills
  • Values others, and cultures
  • Self-starter and Acts with integrity
  • Analytical Skills

Job Requirements:

  •  Full -Time job

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment.

Other facts

Tech stack
Customer Marketing,Sales,Marketing,Strategic Mindset,Channel Strategies,Project Management,Analytical Skills,Team Building,Communication,Execution Management,Budget Management,New Product Development,Training Development,Promotional Strategies,Data Analysis,Leadership

About SC Johnson

We’re SC Johnson, a family company at work for a better world™. We are a leading manufacturer of household cleaning products and products for home storage, air care, pest control, shoe care and professional products. SC Johnson’s high-quality products and iconic brands include OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s® Clean Day, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more, and are in homes, schools and businesses in virtually every country worldwide.

We’re a fifth-generation, family-owned and led company with 13,000 employees and operations in 70 countries. Founded in 1886 and headquartered in Racine, Wisconsin, we believe that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn't just possible – it's our responsibility.

SC Johnson includes both SC Johnson Professional, providing solutions to healthcare, industrial and institutional markets, and SC Johnson Lifestyle Brands, a growing house of like-minded brands working together for bold, transformative growth.

Learn more about SC Johnson on our LinkedIn “Life” tab, at https://scjohnson.com or https://jobs.scjohnson.com.

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Manufacturing

What you'll do

  • The Associate Manager, Customer Marketing is responsible for managing the Category Customer Marketing Team and executing category-specific marketing initiatives across the Greater China Cluster. This role involves collaboration with Marketing and Sales to ensure effective implementation of marketing strategies and monitoring of execution consistency.

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Frequently Asked Questions

What does a Associate Manager,Customer Marketing do at SC Johnson?

As a Associate Manager,Customer Marketing at SC Johnson, you will: the Associate Manager, Customer Marketing is responsible for managing the Category Customer Marketing Team and executing category-specific marketing initiatives across the Greater China Cluster. This role involves collaboration with Marketing and Sales to ensure effective implementation of marketing strategies and monitoring of execution consistency..

Why join SC Johnson as a Associate Manager,Customer Marketing?

SC Johnson is a leading Manufacturing company.

Is the Associate Manager,Customer Marketing position at SC Johnson remote?

The Associate Manager,Customer Marketing position at SC Johnson is based in Shanghai, Shanghai, China. Contact the company through Clera for specific work arrangement details.

How do I apply for the Associate Manager,Customer Marketing position at SC Johnson?

You can apply for the Associate Manager,Customer Marketing position at SC Johnson directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about SC Johnson on their website.