About this role
Key Responsibilities:
· Campaign Management: Assist in the planning, execution, and optimization of CRM campaigns across multiple channels, including but not limited to email, SMS, and possibly social media.
· Data Analysis: Analyze customer data (retail, web, and overall business) to identify trends and insights, segment audiences, and develop targeted marketing strategies. Use data to create reports that measure the effectiveness of campaigns and suggest areas for improvement.
· Content Creation: Collaborate with the content, design, and marketing teams to develop engaging and personalized content for CRM campaigns. Ensure all communications are on-brand and resonate with our target audience.
· Testing: Participate in the design and execution of tests to refine messaging, design, and strategy. Use findings to make data-driven recommendations for future campaigns.
· Customer Insights: Gather and interpret customer feedback and reviews from various channels (including but not limited to surveys) to understand their needs and preferences. Work with the team to implement strategies that enhance the customer experience.
· Cross-Functional Collaboration: Work closely with other departments, including sales, ecommerce, digital acquisition, marketing, customer service, corporate, and product development, to align CRM initiatives with overall business goals.
· Administrative Support: Provide day-to-day administrative support to the CRM Supervisor, including scheduling, project management, and coordinating meetings.
· Reporting: Record, analyze and interpret all relevant CRM data (emailing, SMS, mobile notifications, etc.) to internal stake holders according to set timelines (weekly, monthly, etc.)
Qualifications
· Must be in a Bachelor’s degree program in marketing, Business, or a related field preferred
· Minimum of 1 year experience (including internships) in CRM and digital marketing.
· Strong analytical skills and the ability to interpret data.
· Excellent written and verbal communication skills.
· Proficiency with digital marketing tools and CRM platforms.
· Team player with the ability to work independently.
· Attention to detail and ability to manage multiple projects simultaneously.
· Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, PowerBI, etc.)
Other facts
About Savencia
The world over, a passion for savors and specialties.
Savencia is an international, independent family food group, with 25,900 employees worldwide and brands sold in 120 countries.
Guided by its mission "Leading the way to better food", Groupe Savencia develops innovative and high-quality products and brands for retail, food service and industry. It relies on human-sized subsidiaries deeply rooted in their local markets, as well as on shared global expertises.
Strong values, people centric approach and ambition to excellence are at the heart of the Savencia’s culture. This humanistic and entrepreneurial culture is a basis shared day by day, fostering the professional development of its employees.
With its subsidiaries and stakeholders, Savencia is committed to leading the way sustainably, to encourage healthy eating and contribute to the common good, as part of its Oxygen CSR approach.
The Group has two entities:
Savencia Fromage & Dairy, a major player in dairy processing and N°. 5 cheese manufacturer worldwide, with a diversified brands portfolio. Iconic brands like Caprice des Dieux, Elle & Vire, St Moret, Le Rustique, St Agur, Géramont or Milkana, local leaders like Burgo de Arias, Balade, Lucina, Pribinacek, Polenghi or Ilolay, and PDO brands like Papillon, Époisses Berthaut or Lescure butter.
Savencia Gourmet, an international player in chocolate and premium brands for sweet gastronomy, notably with the Valrhona, Weiss and Republica del Cacao brands, as well as La Maison du Chocolat and De Neuville stores. In France, Savencia is also present in deli and seafood with strong brands like Bordeau Chesnel, St Agaûne and Coraya.
To know more about Savencia or discover our career opportunities: visit our website savencia.com
What you'll do
- The intern will assist in planning, executing, and optimizing CRM campaigns while analyzing customer data to identify trends and insights. They will collaborate with various teams to create engaging content and gather customer feedback to enhance the customer experience.
Ready to join Savencia?
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