About the team

At Nectar360, we’re building the UK’s most powerful insight- and data-led media services agency—creating valuable relationships between the UK’s favourite brands and their customers, helping them live well for less. Digital is a fast-growing, highly invested area of the business, and in-store digital is a key part of that growth. This is an exciting moment to join: you’ll help shape what “connected store” retail media looks like at Sainsbury’s, bringing together data, programmatic technology and great customer experiences across our physical estate. 

More about the role

As In-store Digital Director (C5), you’ll lead the development of Sainsbury’s in-store digital media proposition—evolving it from today’s foundations into a fully connected in-store experience across digital screens (in-aisle, front-of-store), and over time into additional formats such as in-store devices and audio. Reporting to the Director, Offsite Digital Media & Trading, you’ll play a pivotal role in driving commercial growth, strategic innovation and technical excellence in retail media, leveraging programmatic adtech platforms and CMS technology. The role is based at the Holborn store support centre. 

Day to day, you’ll shape and own the connected in-store digital proposition, ensuring alignment to the broader retail media strategy, while keeping a close eye on industry trends and competitor activity. You’ll develop and refine the commercial model with a programmatic lens—covering revenue forecasting, opportunity sizing, pricing/yield recommendations and campaign budget allocation—and you’ll oversee revenue targets and profitable campaign delivery, including third-party cost management and optimisation. On the technology side, you’ll lead the operationalisation of in-store screens for programmatic activation via adtech platforms (DSPs, SSPs/curation platforms) and Broadsign CMS, evaluating and integrating new advertising technologies to enhance targeting, delivery and measurement. You’ll partner closely with teams across retail categories, transformation, in-store delivery, client service, product, engineering, data privacy and commercial functions, as well as external agencies, brands and technology partners, to scale adoption and launch new propositions—using strong matrix leadership (this role has no direct reports). 

More about you

You bring strong, hands-on knowledge of digital advertising technology and programmatic advertising, ideally including Digital Out-of-Home (DOOH) environments. You’re comfortable bridging commercial and technical conversations: you understand ad serving, programmatic platforms and CMS technologies, and can translate that into scalable propositions that work for clients, partners and in-store stakeholders. Experience working with retail, media agencies, or FMCG/GM brands is beneficial, as is the ability to navigate complex stakeholder landscapes. 

You’ll thrive here if you’re analytical, organised and outcomes-focused—with the resilience, tenacity and accountability to build momentum in a high-growth area. You communicate clearly at every level, influence confidently across functions, and enjoy being hands-on when establishing something new. You’ll also take compliance seriously, partnering with data privacy colleagues to ensure campaign delivery aligns with data protection and security expectations. 

Essential criteria

• Demonstrated experience in programmatic digital advertising, including product or solution development across relevant platforms (e.g., DSPs, SSPs/curation platforms). 
• Working knowledge of DOOH and/or in-store digital media environments, including the operational requirements of screen-based media. 
• Ability to develop commercial models for media propositions (revenue forecasting, opportunity sizing, and pricing/yield recommendations) and manage delivery against agreed revenue targets/KPIs. 
• Experience integrating or operationalising advertising technology and/or CMS solutions (e.g., Broadsign CMS) to enable scalable activation and reporting. 
• Evidence of leading complex, cross-functional programmes through matrix leadership, aligning multiple internal teams and external partners to deliver new propositions

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